Information Architecture

Information architecture is the heart and soul of your website and an important aspect of your overall website design. It's more than a set of tabs. And it should do more than simply reflect a company's internal organization. With the right Information Architecture, your website has a much better chance of being successful, of converting visitors to leads, lead to customers, and customers to champions.

Creating a blueprint

At HiveMind Marketing, our website design specialists begin building your Information Architecture after conducting a comprehensive Discovery process, where we analyze:

• target audiences
• existing navigation
• system and browser requirements
• demand generation requirements
• analytical requirements
• content
• site traffic
• search engine rankings

This analysis takes many forms, including qualitative research, meetings with key stakeholders, review of existing research, review of current analytics, and some competitive analysis. Our goal here is to gain a clear understanding of your organization’s key audiences, their needs, their goals, their value, their satisfaction, and their loyalty.

Request a Quote Today!

Let HiveMind Marketing help you build the foundation for a successful website project for your company today. Call (408) 418-4620today for a free consultation. We can help you refine your Scope and Requirements and provide a solid proposal that addresses your organization's needs. Based in San Jose, California and Silicon Valley, HiveMind Marketing provides website design services to the San Francisco Bay Area, and to companies across the U.S.A.

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