Qualified leads are best generated using Inbound marketing strategies and tactics.
Today's audiences are more in control of what information they receive and how they receive it. Rather than interrupting people to get their attention with emails, calls, commercials, or ads, inbound marketing relies on the principle that your audiences will find and come to you.
As more and more potential customers use Internet searches to locate products and services that will meet their needs, it is absolutely critical that you have an Internet presence that clearly alerts your target customer that you have something of value anytime they search for content that is relevant to your offering.
Focus on audiences who really matter to your bottom line
Outbound marketing techniques target your audiences at the 50,000-foot level, and statistics have shown that average response rates for outbound marketing programs are less than 10 percent. Why waste more than 90 percent of your marketing efforts trying to talk at people who just aren't interested? Inbound marketing programs only target individuals who self qualify by demonstrating an interest in content that is relevant to your product or service.
Generate better leads and lower costs
Traditional marketing tactics require an enormous number of impressions to generate a handful of qualified leads, which makes them inefficient and costly. With inbound marketing, your tactics engage potential customers who are likely to see value in your product or service, so your message (if you've taken time to create great content) is relevant and welcome. As a result, inbound marketing programs generate better qualified (or warm) leads, which increase conversion rates while lowering costs.
At HiveMind Marketing, we specialize in inbound marketing strategies and tactical programs. Our expertise spans the spectrum of inbound and outbound digital marketing tactics to drive high-quality traffic to your website and generate pre-qualified leads for your sales force. While most of our efforts are focused on leveraging inbound marketing tactics, we sometimes recommend digital, audience-centric outbound tactics.
Common inbound marketing tactics include:
In addition, we often recommend including some of the more effective traditional outbound marketing tactics. By focusing on outbound tactics that leverage digital media, costs can be controlled to ensure an excellent return on investment, particularly when these tactics are used together with inbound tactics.
Often-recommended outbound marketing tactics include:
Call (408) 418-4620 for a free consultation. Based in Silicon Valley and San Jose CA, HiveMind Marketing specializes in online marketing and advertising for companies in the San Francisco Bay Area and across the U.S.A.
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