Social Media Tools That Have Become Essential
Social Media Tools are lifesavers for those of us directed to maintain contact across multiple social networks. It’s not hard to waste time on social media. Everyone does. There’s so much to see, to keep track of, to contribute to. The only way to stay ahead is to use some of the great social media tools out there designed to make social networking easier.
Let’s face it: Social media is a must for getting eyes on your website. In 2015, a report from the content amplification website Shareaholic revealed that 31.24% of traffic to websites came from social media. That’s a big chunk of traffic!
Yet despite its importance, social media websites don’t make it easy to figure out how to use social media tools in the most productive way. Often, you’ll spend hours just trying to figure out the best time post to Twitter, what changes Facebook has made to its algorithm or searching for great content to share with your audience. And that’s all before you have to figure how much impact your content is making!
With all your work hours sucked away on that, you spend less time actually doing the thing that grows your business: Creating content.
So how do you become a social media guru without wasting hours of your precious time? In her post “3 Tools You Need to Stay Productive on Social Media,” blogger Heidi Narudin recommends three great social media tools: Buffer, Scoop.it and Social Mention. All three make navigating the crazy world of social media that much easier, and saves you time figuring out how when to post things online, finding the best curated content to share and checking your brand’s impact on social media.
Determining The Best Time to Post
To reach the largest audience possible when posting a link to your content on Facebook, Twitter or LinkedIn, you need to know when your audience actually is on social media. Trying to figure that out yourself can mean hours spent studying Facebook and Twitter insights to determine that, but with no guarantee you’re actually choosing the right times.
That’s where a program like Buffer comes in. Their program analyzes your audience’s social media patterns, and determines the best times to post. All you have to do is queue up your content, and Buffer will automatically post it at the best time. No more worrying about your audience not seeing your content!
Similar programs to Buffer include Social Flow and Audiense (formally SocialBro). These programs give you even more tools, from A/B testing your messages to see which has more impact, to targeting a specific audience to share content with. Audiense, which is a program that helps you make the most of Twitter, can improve your marketing by automatically sending a greeting to each new follower, or by direct messaging them with a special offer or specific content inside.
Finding the Best Content For Your Audiences (That Isn’t Just Your Own Sales Pitch)
It might seem counterintuitive, but providing your social media audience with content that you didn’t create can actually grow your website traffic. Think about it: Your audience likes the topic your brand addresses, but they don’t want to spend hours trying to find out more information on it. If you make your social media page a hub for all things related to a particular topic, they’ll follow your page. And when you post your actual content? You have more eyes guaranteed to read it, which in turns generates more leads.
But how do you find the best of the best content to share with your audience? It’ll take a little work on your part to determine who is posting the content you want to share. Instead of searching Google to find it, you can use a content curation social media tool like Scoop.it. With Scoop.it, you can create boards on specific keyboards, and then add articles or authors you like to it. From there, you can share that content directly to social media or your own website.
A similar tool is Bundlepost, which provides a list of articles based on keywords, which you can then read through and decide which ones to share.
Bonus: If you allow your content to be reposted or found by any of these programs, you can find yourself with more traffic coming in from other websites that have shared your articles!
Figuring Out Your Impact on Social Media
OK. You got the posts queued up. You found great content to share with your audience. You saved a ton of time. But how do you figure out who’s talking about it? Searching Google to figure out what people are saying about you can be a pain. It won’t always give you the search results you’re looking for.
That’s why we recommend Social Mention. Through this tool, you can input your blog/website or brand name, and Social Mention will search blogs, microblogs, bookmarks, social media posts, images and videos to see who is referencing your content. It gives you stats on the impact your website has, from the likelihood of people discussing it on social media, to the level of passion your audience has for it. It also provides you a list of keywords that can help you determine which ones to target so more people can find your page.
Why is this important? Aside from knowing what people are saying about your content, your social media impact can affect your search engine ranking score. The more people talk about your brand, the better your chances of being found through Google or Bing. So how do you improve your overall performance? Searchmetric Suites is perfect tool for that. It provide data on your social visibility so you can determine what kind of content your audience likes, and work to create similar content. They’ll even give you insights into your competitors’ social media campaigns, so if they’re doing something that really has an impact, you can work that strategy into your own campaigns.
Want more tips to improve your social media performance? Sign up for the HiveMind Studios newsletter to get tips delivered straight to your inbox. It’s not hard to waste time on social media. Everyone does. There’s so much to see, to keep track of, to contribute to. The only way to stay ahead is to use of the great tools out there designed to make social networking easier.
Also published on Medium.