Nowadays there are a host of tools at your disposal to grow your business, you simply need to know how to take advantage of them. New digital marketing trends and technology can help you increase your client base, generate leads and increase the visibility of your brand.

HiveMind Studios is one of San Jose, CA’s leading pay-per-click (PPC) management companies and they’ve collected some content marketing tips to help you boost your small business this coming year. 

1. Create More In-Depth Content

Short and sweet blog posts don’t go as far as they used to: these days, users are looking for more unique, in-depth pieces of content they can’t get anywhere else. Consider offering some more premium content on your blog, such as longer more expansive pieces that focus on unique topics; think 600 words or more.

2. Revisit Your Internal Linking Processes

Low-quality links won’t do much for your rankings in the coming year, so revisit your internal linking processes if it’s been a few years. In 2019, search engines will be looking for websites with up-to-date, accurate and high-quality links. Try going through your content with a fine-tooth comb and getting rid of any links to spam, dead or redundant links.

3. Invest in a PPC Management Company

One way to give your business a boost without waiting for long-term, organic content results is to invest in PPC services that offer more immediate returns. With a PPC Management company in San Jose CA, you’ll be able to create targeted marketing campaigns that generate proven returns and results you can analyze. This will help you improve future campaigns to give you the most ROI.

4. Inventory Your Content

Occasionally going through all of the content you have available can help identify areas of improvement or locate pieces of content that perhaps could be doing more for you than you realized. You can identify pieces of content that perhaps you want to optimize for geolocation, or unique blog pieces you forgot about. You might also find some new areas to focus on for 2019, such as recently-released social media platforms or that Youtube channel that’s been gathering dust.

5. Optimize for Mobile

Businesses can’t ignore the growing number of mobile users, especially when it comes to search engine rankings. That’s why it’s essential to ensure your website is properly designed for mobile and also ranks among voice search users. Mobile is one of the areas where businesses can connect at the local level, so optimize your content with geo-location data if you want to rise in local SEO rankings.

We are your San Jose CA PPC management company and digital marketing experts

Do you want to use all of the tools at your disposal to grow your business in 2019? If so, HiveMind Studios can help you put together an innovative digital marketing plan. Contact our team today to learn more about how your business can remain at the forefront.

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