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What Does Marketing Cost?

Our Pricing Packages are designed to make sure that every business has a solution that fits their needs. Whether small business or large enterprise, you can find the right solution and price to fit your business needs and generate demand.

Our experienced experts help you with marketing strategy, web design and development, SEO, content marketing, social media marketing, and lead generation — all for less than the monthly cost of hiring a specialist in any one of these disciplines yourself.

We guarantee success. When you employ our strategies and tactics, your business will grow, period.

Straightforward Pricing

In general, our customers prefer flat-rate prices for discrete projects. Each program includes a mix of project-based and retainer-based services. Typically, Inbound Marketing, Public Relations, Search Engine Optimization and Social Media Marketing Services are handled with a monthly retainer.

Most creative work (even for retained clients) is handled on a project basis. This includes website design, printed collateral, print advertising, email templates, and banner ad development.

 

ASEO Pricing Packages

Following are three ASEO pricing packages. Keep in mind that we can customize these to fit your needs.

IT'S A BEGINNING

One-time setup charges of $1,200. Download our Packages for a list of services provided.

$1,750 / month

MOVING THE NEEDLE

One-time setup charges of $1,600. Download our Packages for a list of services provided.

$2,500 / month

WE NEED THE BEST

One-time setup charges of $1,900. Download our Packages for a list of services provided.

$3,750 / month

 

Website Design & Development Pricing Packages

Following are three web design pricing packages.

NEED SOMETHING UP FAST

$2,750

  • 100% Custom Design
  • Word press CMS
  • Home & Inner Page layout; 2 rounds of revisions
  • Content Pages ~15 Pages
  • Blog Module & Blog Post Integration
  • Contact Us Form / Thank You Page
  • Google Captcha Integration (Live Site Only)
  • Newsletter Sign Up Form / Thank You Page
  • Security Plug-in Integration (Wordfence - Free Version)
  • Page Speed Plug-in Integration (W3 Total Cache)
  • SEO Plug-in Integration (Yoast)
  • Google Analytics Code & Google Map Integration
  • Social Media Link Integration
  • 15 Shutterstock Images ($250 Value)
  • 30 Days Post Launch Support
  • CMS Training (Video)

    * Does not include hosting and SSL certificate. Additional plug-ins may charge fees.

GETTING SERIOUS

$7,500

  • Custom Design with three design options to choose from
  • Three rounds of design revisions let you fine-tune the design
  • Porting additional content (15-25+ pages) and styling it for greater impact
  • Development of two Calls to Action: one to a landing page; one to your Contact page
  • Smart-phone-compatible development so that your site looks great on all devices
  • WordPress CMS so you can easily add, edit and delete pages
  • 3-Funnel design to drive customers to important pages
  • Animated slider as desired on the home page to engage visitors
  • Writing of 6 optimized pages so your site ranks well on Google
  • Professional stock photography (as necessary)
  • Speed optimized template that ranks well in Google’s page speed test
  • New Blog that lets you easily add new content for higher search engine rankings
  • Security Plug-in Integration (Wordfence - Free Version)
  • Page Speed Plug-in Integration (W3 Total Cache)
  • SEO Plug-in Integration (Yoast)
  • Google Analytics Code & Google Map Integration
  • Social Media Link Integration
  • CMS Training (Video)

MARKETING CENTERPIECE

$15K - $45K 

  • Three design options from which to choose so you have a variety of choices
  • Three rounds of design revisions so that you have the opportunity to fine-tune the design to your liking
  • Home page design to give visitors an overview of your site so they can easily drill down to specific pages
  • Sub page design to encourage people to stay on your site twice as long
  • Photo gallery to showcase your events and highlight the great work that you’re doing in the community
  • Smart-phone-compatible responsive programming to ensure that your site looks great on all devices
  • Animated slider on the home page to engage visitors and feature up to 4 programs
  • WordPress content management system so you can easily add, edit and delete pages
  • Social Media Link Integration
  • Security Plug-in Integration (Wordfence - Free Version)
  • Page Speed Plug-in Integration (W3 Total Cache)
  • SEO Plug-in Integration (Yoast)
  • Drag-and-drop page editor to easily create stunning pages with multiple columns, tabs and accordion menus
  • Blog so that you can easily add new content for higher search engine rankings
  • Search engine optimization plugins and keyword research to help your site rank high on Google
  • Schema markup to increase the odds that Google will pick up on the events listed on your website
  • Enhanced security for WordPress to help prevent viruses and keep hackers out of your site
  • Google Analytics and training so that you can easily see intuitive charts and graphs showing site traffic statistics
  • CMS Training (Video)

Inbound Marketing Pricing Packages

Following are three Inbound Marketing pricing packages. Plan deliverables are shown for typical projects. Actual deliverables may be adjusted within any given month based on needs and priorities. Monthly fees do not include third party costs for software, subscriptions, email or press release distribution costs, PPC or other online advertising, social media advertising or outbound marketing campaigns.

IT'S A BEGINNING

For companies that are new to inbound marketing, have a limited budget and are looking for a growth rate of 10%

One-time setup charges of $1,500.

$3,500 / month

  • Monthly Review of Strategy / Planning
  • Content Strategy Development
  • Ongoing Updates to CTAs & Landing Pages
  • 2 Blog Posts Per Month
  • 1 Email Marketing Per Month
  • 1 Premium Content Offers per Quarter
  • Lead Nurturing Workflows 1 per Quarter (6 Hours)
  • Search Strategy Development
  • SEO: 25 Keywords / Competitive Analysis
  • Video Strategy Development
  • Text-based Video Content: 1 per Quarter
  • Video SEO, Video Analytics
  • Social Strategy Development
  • Design / Development of Content Assets
  • Share Blog Posts on Social Media & Monitor
  • 1 Social Media Campaigns per Quarter
  • Digital PR Strategy Development
  • 1 Press Release per Quarter

MOVING THE NEEDLE

For companies that are new to inbound marketing, have a limited budget and are looking for a growth rate of 15%+.

One-time setup charges of $1,750.

$5,000 / month

  • Weekly Review of Strategy / Planning
  • Content Strategy Development
  • Ongoing Updates to CTAs and Landing Pages
  • 5 Blog Posts Per Month
  • 1 Email Marketing Per Month
  • 2 Premium Content Offers per Quarter
  • Lead Nurturing Workflows 3 per Quarter
  • Search Strategy Development
  • SEO: 75 Keywords / Competitive Analysis
  • Video Strategy Development
  • Text-based Video Content: 2 per Quarter
  • Video SEO, Video Analytics
  • Social Strategy Development
  • Design / Development of Content Assets
  • Share Blog Posts on Social Media & Monitor
  • 2 Social Media Campaigns per Quarter
  • Digital PR Strategy Development
  • 1 Press Release per Quarter

WE NEED THE BEST

For companies with aggressive growth goals that need a comprehensive inbound marketing program.

One-time setup charges of $2,000.

$9,000 / month

  • Content Strategy Development
  • Advanced Landing Pages, A/B
  • Testing and Event Tracking
  • Weekly Review of Strategy / Planning
  • 2 Blog Posts Per Week
  • 2 Email Marketing Per Month
  • 3 Premium Content Offers Per Quarter
  • Lead Nurturing 4 per Quarter
  • Search Strategy Development
  • SEO: 120 Keywords / Competitive Analysis
  • Video Strategy Development
  • Text-based Video Content: 4 per Quarter
  • Video SEO, Video Analytics
  • Social Strategy Development
  • Design / Development of Assets
  • Share Blog Posts on Social Media & Monitor
  • 2 SM Campaigns per Quarter
  • Digital PR Strategy Development
  • 2 Press Release Per Quarter
  • 2 PPC Campaign Per Month
  • Develop Media & Blogger Database

Pricing Factors

Pricing for Inbound Marketing services from HiveMind Marketing is based on our initial assessment of what will be required to help you achieve your business goals. To ensure accuracy, we take the following factors into consideration:

  • Existing marketing and audience information
  • Competitiveness of industry (and keywords)
  • Number of unique audiences to address
  • Content creation requirements
  • Available marketing materials
  • Website traffic trends and goals
  • Lead trends and goals
  • Website design and development requirements
  • Third-party integration requirements
  • Marketing automation requirements
  • Client’s availability and level of involvement
  • Training requirements across CMS, Social Media, Lead Nurturing, etc.

For every prospective client, HiveMind Marketing develops a custom proposal that provides broad recommendations and pricing for services. To help estimate costs, we balance our understanding of your existing marketing efforts and team availability with the speed of execution desired. A more aggressive approach — which costs more — may produce faster and/or stronger results.

What Are Rebranding Costs?

How much does it cost to rebrand your company? Again, no simple answers. In general, larger companies spend more on rebranding strategy than smaller companies.

Research shows that the average B2B company spends about 5% of revenues on marketing. In that context, the average rebranding initiative costs about 10%–20% of the marketing budget.

For example, if your annual revenues are $15M and your marketing budget is $750K, you can expect your rebranding costs in the range of $75,000 to $150,000 to overhaul your company’s brand. Of course, complexity plays a role as well. Rebranding large, highly complex organizations generally costs more.

 

How Long Will It Take to Rebrand?

How long will it take to create a new rebranding strategy? There are no simple answers. But you can identify the factors that could make the process take longer. Here are a few areas that commonly introduce delays:

1. The size of your organization (larger companies take longer)

2. The number of decision makers (fewer is faster)

3. The amount of research (online and offline) required

4. The scope and number of marketing deliverables

5. Whether a new name is required? (a separate process with its own methodology and schedule)

6. How responsive your management team is (a common source of delays)

7. How responsive your branding or marketing agency is

8. How involved your legal department needs to be

Branding Pricing Factors

Pricing for Branding services from HiveMind Marketing is based on our initial assessment of what will be required to help you achieve your business goals. To ensure accuracy, we take the following factors into consideration:

  • Existing marketing and audience information
  • Competitiveness of industry (and keywords)
  • Number of unique audiences to address
  • Available marketing materials
  • Website design and development requirements
  • Client’s availability and level of involvement
  • Training requirements across CMS, Social Media, Lead Nurturing, etc.

For every prospective client, HiveMind Marketing develops a custom proposal that provides broad recommendations and pricing for services. To help estimate costs, we balance our understanding of your existing marketing efforts and team availability with the speed of execution desired. A more aggressive approach — which costs more — may produce faster and/or stronger results.

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Let’s Get You in the Driver’s Seat

Let’s put 30 mins on the clock and see how many ways we can find to better market your organization!

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1-408-266-3162

We’re seeing some fantastic results,  and I’d like to be on your team to get you similar results.