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And It Worked!


Guava Technologies Case Study

Business Challenge

Guava Technologies, Inc. was a private biotechnology and medical device company that designed, developed, and delivered easy-to-use, on-demand, bench-top cell analysis systems along with an ever-increasing portfolio of turnkey assays designed to support a variety of applications. All systems provided absolute cell counts and offered user-friendly, assay-specific analysis software to minimize time between hypothesis and results/conclusion. Ideal for a broad range of medical and biomedical applications, Guava® systems and reagents helped scientists around the world.


  • The company wanted to reach scientists in three unique segments of the life science research community
  • Pharma/Biotech R&D
  • Academia/Government Research
  • Clinical Research


The company hired HiveMind Marketing to help them reposition the company, update its branding and messaging, and ultimately launch a website and lead generation programs to support aggressive business goals.

After researching the company, its audiences, and key customers, HiveMind Marketing organized the company’s messaging under the umbrella tagline:

Understanding life one cell at a time.

The idea worked.


This universal theme was amplified in high-impact print advertising within scientific research publications. We also redesigned their aging website to deliver targeted content to audience channels.

The company’s new corporate visibility, record-setting website traffic, strong lead pipeline, and press coverage attracted the attention of the industry. The company was sold to Millipore within a year.


Guava Technologies Website Redesign
Guava Technologies Logo
Guava Branding Ad

Update Your Brand

Based in San Jose, and serving Silicon Valley, HiveMind Studios is a creative marketing agency that specializes in branding, advertising, inbound marketing, digital marketing services, and creative concepts for companies around the world.