And It Worked!
Guava Technologies Case Study
Business Challenge
Guava Technologies, Inc. was a private biotechnology and medical device company that designed, developed, and delivered easy-to-use, on-demand, bench-top cell analysis systems along with an ever-increasing portfolio of turnkey assays designed to support a variety of applications. All systems provided absolute cell counts and offered user-friendly, assay-specific analysis software to minimize time between hypothesis and results/conclusion. Ideal for a broad range of medical and biomedical applications, Guava® systems and reagents helped scientists around the world.
AUDIENCES
- The company wanted to reach scientists in three unique segments of the life science research community
- Pharma/Biotech R&D
- Academia/Government Research
- Clinical Research
WHAT WE DID
The company hired HiveMind Marketing to help them reposition the company, update its branding and messaging, and ultimately launch a website and lead generation programs to support aggressive business goals.
After researching the company, its audiences, and key customers, HiveMind Marketing organized the company’s messaging under the umbrella tagline:
Understanding life one cell at a time.
The idea worked.
Results
This universal theme was amplified in high-impact print advertising within scientific research publications. We also redesigned their aging website to deliver targeted content to audience channels.
The company’s new corporate visibility, record-setting website traffic, strong lead pipeline, and press coverage attracted the attention of the industry. The company was sold to Millipore within a year.
Samples
Update Your Brand
Based in San Jose, and serving Silicon Valley, HiveMind Studios is a creative marketing agency that specializes in branding, advertising, inbound marketing, digital marketing services, and creative concepts for companies around the world.