San Francisco, California –May 21, 2012 – HiveMind Studios, a performance-driven digital marketing agency based in Silicon Valley, announced its recent hire by e-discovery service provider Discovia (formerly SFL Data), to provide consulting on marketing automation, including inbound marketing services, including consulting on marketing automation implementation and improving the company’s website.

“We are pleased to be working with such an experienced partner to help us automate our inbound marketing,” said Discovia Marketing Associate Nuala Coogan. “HiveMind Studios’ recommendations were instrumental in helping us choose a marketing automation platform that will best serve our needs for lead nurturing. And their deep knowledge of lead generation best practices will help us as we implement new updates to our WordPress-based website.”

HiveMind Consults with SFL Data on best practices for lead generation, lead nurturing, and overall implementation using the ActOn marketing automation platform. ActOn’s fresh approach offers marketers a unique alternative to needlessly complex marketing automation software, without sacrificing functionality. Discovia will use the platform to support lead nurturing, lead scoring and lead tracking.

HiveMind Studios recognizes that Discoviaa’s website is a tool keeping the firm on the cutting edge of technology and online practices. As the firm expands, the functionality of the website may also expand to feature video case studies and testimonials in a format that permits ease of use and adaptability for use on multiple technologies ranging from laptops to mobile phone to tablets.

HiveMind CEO Tom Lauck states: “As the first provider of a managed e-discovery service, Discovia is a visionary company. We applaud their attention to automating inbound marketing and are honored to support them.”

HiveMind Account Manager Ellen Strzalkowski adds, “As an attorney, I can appreciate the tremendous value of the services Discovia offers to the legal community. As a marketer, I am excited to help them adopt a set of integrated tools and strategies designed to help them grow their customer base.”

About Discovia

Discovia is the first e-discovery service provider to deliver a fixed-price managed service that enables Fortune 500 corporate legal departments and law firms to gain a world-class e-discovery function without building it internally. Using an e-discovery managed service can reduce litigation costs by more than 50 percent and achieve better control, visibility, and defensible results. Discovia’s clients include Oracle, VMware, Facebook and Autodesk, as well as more than 100 AmLaw 250 law firms. Founded in 1998, Discovia is a privately held company based in San Francisco. More information is available at 415-392-2900 or at

About HiveMind Studios, Inc.

HiveMind Studios is a digital marketing agency that integrates inbound marketing, social media, web design and development, email, and search to help companies generate and increase demand for their brands, products, and services. Founded by Tom Lauck in 2009, the agency marries broad industry experience and knowledge of best practices to craft cohesive, integrated inbound marketingcampaigns. Currently, the agency works with such companies as Molecular Devices, AB Sciex, Fluxion Bioscience, Johnson & Johnson, Pure Pediatric Dentistry, Professional Cleaning Systems, Bauer’s Transportation, SATO America, and TradeBeam.  More information is available by contacting[email protected] or visiting the agency’s website at

Contacts: Tom Lauck, 408-418-4620

Also published on Medium.