HiveMind Builds New Website for Sepialine — San Francisco Based Print Company

Established Silicon Valley marketing agency launches new website for San Francisco-based print management software company.

“We rebuilt the Sepialine website to showcase the advantages of using Argos for customers struggling to keep track of printing and copying costs.”

–  Tom Lauck, CEO, HiveMind

San Jose, October 7, 2013 – HiveMind Studios, a Silicon Valley web design and marketing agency, announced today the launch of a New Website for Sepialine, a San Francisco-based client. The new website, still accessible at, is the product of extensive review of the company’s existing online presence, with in-depth interviews of key customers and staff, data benchmarking and brainstorming sessions, as well as traditional market and competitor research.

Objectives for New Website for Sepialine

The primary objective of redesigning the new website for Sepialine was to make the site more user-friendly and functional, providing resources and prescriptive information designed to help service companies improve their ability to track printing, fax with efax services, copier and phone usage, integrate that information with existing systems, and reduce costs and waste.

The website’s modern, playful aesthetic reflects the fresh, upbeat, forward-thinking energy of the company. The new responsive design adapts comfortably to everything from mobile phones and tablets to laptops and desktops, so visitors’ browsing experience on the site is equally pleasant no matter what type of device they use.

“Sepialine’s flagship product, Argos, is the only print management software solution that is obsessed with usability for all levels of users,” states Jeremy Evans, Sepialine CEO. “We are constantly innovating, constantly soliciting the feedback of our users to make Argos ever more responsive to their needs. As we grow, the new website will be able to evolve with us.”

Adds Alan Kasameyer, Director of Product Development at Sepialine, “We’ve taken the time to reach out and listen to our customers’ feedback and we’ve responded with a new website for Sepialine that makes it easier for them to find the information they need — whether that’s core product features and applications to help them make an informed choice or easy access to technical documentation and support to get the most out of their existing license.”

Existing customers will appreciate access to tools, downloads, trials, prominent links to related case studies, as well as a planned stream of relevant posts in the revamped Sepialine blog. New prospects will find it easy to locate differentiating information on key advantages, and industry-focused pages for Sepialine’s primary vertical markets, as well as helpful information on print management in the blog.

“We’re confident that our customers and prospects will be very happy with the changes made to the website, and we look forward to their ongoing feedback,” adds Evans.

About Sepialine
Since 1998, San Francisco-based Sepialine has focused exclusively on perfecting the art and science of tracking expenses – print, copy, phones and more – with accuracy, efficiency and a touch of humanity. The company’s flagship software solution, Argos, is used by companies of all sizes around the world to lower costs, reduce waste, raise user awareness, meet sustainability and green goals, and increase profits.

Sepialine is dedicated to providing a great experience for all users – with a philosophy that obsesses over usability, and a fast, knowledgeable and dedicated support team to address customers’ needs. Argos integrates with a wide-range of accounting software, and provides embedded cost tracking capability for all major print manufacturers, including Canon, HP, Konica Minolta, Ricoh, Sharp, and Xerox, KIP and Océ. Sepialine’s headquarters is located at 221 Main Street, Suite 350, San Francisco, California, 94105.

About HiveMind
HiveMind Studios is a leading West Coast Inbound Marketing Agency that specializes in biotech and technology companies. The company’s clients range from scrappy start-ups getting ready to take on the world to established big-wigs looking to revitalize and reaffirm their leadership in the market.

Over the past decade, HiveMind Studios has provided the insight, creativity, and analysis that client marketing departments across the United States have needed to improve lead generation, branding, websites, internet marketing campaigns, and other marketing strategies and tactics. HiveMind is known for its unique ability to quickly assess new marketing opportunities, identify areas needing improvement, develop creative solutions, and apply technology to measure results.

Media Contact: Tom Lauck, 408-266-3162

Also published on Medium.