We live in an age when your prospects and customers have more influence over your reputation and brands than you do. Today, marketing success is based on your ability to engage your audiences on their terms — providing the information they want through the channels they prefer.
A study by Forrester Research found that three of every four Americans use social media technology. In another study by Nielsen, researchers discovered that social media is more popular than personal email.
It’s abundantly clear that to be effective with internet marketing, you need more than just a website. Social media has evolved from a powerful communication medium to a key marketing channel. It offers a platform for customers to find you when they’re seeking reviews, comparing pricing, or researching offers. Download our free ebook: “How to Rock and Roll with Social Media.”
How does it affect your business?
Increasingly, people end up on websites after encountering a brand on Facebook or clicking on a link in a Twitter feed. The more platforms on which you are present, the more you will turn up in search results, especially now that social is a part of search engine algorithms.
Have your friends started posting product questions on Facebook? What about looking for recommendations on Twitter? Have you watched product videos on YouTube?
If your answer to any of these questions is “yes,” then you know that customers are using social media to do research.
Where do you begin?
A challenge for many marketers is deciding where to spend their time within the realm of the internet. There are countless social networking sites out there, and it seems impossible to maintain a presence on all of them while achieving the same success.
LinkedIn, Facebook, Twitter, and YouTube have become household names, and regardless of the characteristics of your business, lacking a presence on these social media giants is no longer an option.
Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. If you want to learn more, please call and ask about our ebook: “How to Rock and Roll with Social Media.” It will help you identify the key social media channels where you should be present and how to optimize them for lead generation.
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Also published on Medium.