INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Marketers

Use Buyer Stages to Simplify Your Marketing Planning

When you use buyer stages to organize your planning, it’s much easier to create a strategy for connecting with customers at each point of their buyer’s journey. Outlining a marketing plan doesn’t have to be a struggle. As you create the next iteration of your...

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Creating Engaging Content That Is Refreshing Gets Results

If you follow marketing trends, you know that content marketing is all the rage. But as with most marketing tactics, the key to successful content marketing requires a bit of sweat and strategy. You don’t simply write a blog post and click “Publish.” You need to target each piece of content at the poor, parched marketer who not only needs information, but who also needs it served in a refreshing way.

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Hybrid Marketing 101: What Every Marketer Needs to Know

We live in a world where people use dozens of platforms to make connections both in-person and online. As a marketer, it’s your job to leverage those opportunities to promote your brand, products, and services. You cannot focus solely on one or two marketing channels...

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Lead Generation Options You May Have Overlooked

From time to time, I’m asked to tell companies what lead generation options work for their industry. While I am a big proponent of inbound marketing, there are many viable lead generation options that are effective — from trade shows, to banner ads, from SEO to...

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4 Ways to Lower Your Website’s Bounce Rate

Lower Your Website's Bounce Rate A lot of work and strategy goes into getting new visitors to land on your website. So when a user visits your site, the last thing you want to happen is for them to leave or “bounce” away. You want them to stay on the page, learn about...

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Social Media Success: 6 Red Flags and 6 Golden Rules

To be effective with integrated digital marketing and achieve social media success today, you need more than a website. Social media has evolved from a powerful communication medium to a key marketing channel. It offers a platform for customers to find you when...

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The robots from Google and Bing aren’t that smart!

How many times have you searched for a keyword, come up with hundreds of responses and clicked on one from the first page (probably), only to discover that you were being taken to a site that doesn’t really have the information you’re looking for? Instead, it’s been...

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Creative Ideas Put the Fun Back Into Marketing

Marketing doesn’t seem to be much fun anymore. Everyone’s buried in spreadsheets and meetings all day long. Sometimes it’s hard to remember why you got into marketing in the first place. All these web analytics are wonderful, but it’s easy to get bogged down in number...

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