B2B Lead Generation Strategies for California Companies.
Forget about unique visitors. Creating leads is what generates sales. The more well-qualified leads you can acquire, the more likely you’ll see a great return on your online marketing investment and watch your company grow in the process.
Which B2B lead generation strategies work best? We’ve spent years working in the local industry, so we have a few insights…
Four Must-Use B2B Lead Generation Strategies for California
1 – Content marketing
Despite all the new types of online marketing and lead generation, content is still king. Content marketing is going to be your all-around heavy hitter. It’s reasonably affordable to engage in, and each piece of content can have a lifespan that goes well beyond its time on your website. Content can be repurposed and go viral and be spread around social media circles.
Written content – like blogs and eBooks – are the most popular type, due to their low costs and high ROI. If you have the budget, video is extremely popular among buyers and highly-shared, but it’s expensive to create. For a good middle-ground, consider a podcast! They’re cheap to produce but can have a surprisingly wide reach.
2 – Search engine optimization
SEO goes hand-in-hand with content marketing, but it still should be remembered on its own. It is one of the key B2B Lead Generation Strategies for California. SEO tactics don’t just involve the blogs on your website – they also encompass factors such as your meta-tagging, support for multiple devices and the overall user experience on your site. All these things go into determining your search engine ranking.
SEO should always be at the top of your mind when modifying your website or doing content marketing.
3 – Email marketing
People continuously try to declare email marketing to be dead, but it just isn’t so. In fact, email marketing offers one of the single highest average ROIs in the industry: 3,800%, according to Hubspot! Yes, that’s $38 back for every $1 spent. No other form of marketing can reach so many individuals at once, with such a low average cost-per-message.
Better yet, email marketing can be made even more affordable by repurposing content from your website.
4 – Social media
Finally, don’t overlook the value of direct social media participation. As one of the key B2B Lead Generation Strategies for California, it’s a great way to get your name in front of people and establish yourself as a leader. With social media, the trick is to focus on contributing rather than marketing. Impress people with your thoughts and insights, then trust them to investigate your business if you’re offering something they want.