Nowadays you can boost your small business using a ton of tools, if you take advantage of them. New digital marketing trends and technology can help you increase your client base, generate leads and increase the visibility of your brand.
HiveMind Studios is one of San Jose, CA’s leading PPC management companies and they’ve collected some content marketing tips to help you boost your small business this coming year.
Following these 5 tactics, is an infographic (courtesy of SerpWatch) that may be just what you need to start the year.
1. Create More In-Depth Content to Boost Your Small Business
Short and sweet blog posts don’t go as far as they used to. These days, users are looking for more unique, in-depth pieces of content they can’t get anywhere else. Consider offering more premium content on your blog, such as longer, more expansive pieces that focus on unique topics (think 600 words or more).
2. Revisit Your Internal Linking Processes
Low-quality links won’t do much for your rankings in the coming year, so revisit your internal linking processes. In 2019, search engines will be looking for websites with up-to-date, accurate and high-quality links. Try going through your content with a fine-tooth comb and getting rid of any links to spam, dead or redundant links.
3. Invest in a PPC Management Company
One way to give your business a boost without waiting for long-term, organic content results is to invest in PPC services. Using a PPC Management company in San Jose CA (HiveMind Studios), you’ll be able to create targeted marketing campaigns that generate proven returns and results you can analyze. .
4. Inventory Your Content
Reviewing all of the content you have available can help identify areas of improvement or locate pieces of content that could be working harder. You can identify pieces of content that you want to optimize for geolocation, or unique blog pieces you forgot about.
5. Optimize for Mobile
Businesses can’t ignore the growing number of mobile users, especially when it comes to search engine rankings. That’s why it’s essential to ensure your website is properly designed for mobile and also ranks among voice search users. Mobile is one of the areas where businesses can connect at the local level, so optimize your content with geo-location data.
6. Optimize your storage and deliveries for online customers
Efficiency is at the core of our business. Anyone in supply chain management knows that maintaining a streamlined supply chain is imperative for the successful operation of any business. From the customer’s perspective, most of that success hinges on the last (and often, most tedious) leg of the supply chain: product distribution.
Unless you’re a retail behemoth like Amazon, operating your own pick and pack operation can be very costly and time consuming. Outsourcing to a warehouse eliminates the need for individual businesses to invest in or maintain their own warehouse space (and the workforce to manage it). With the help of an outside logistics specialist, you can focus on your core competencies without the additional stress of managing every moving part of your own supply chain. Using sophisticated inventory management software, a company like Commercial Warehousing can keep a constant eye on stock levels and guarantee prompt delivery to your customers.
Pick and pack logistics are especially advantageous for smaller companies. Large warehouses receive more comfortable shipping rates because of their high volume of orders. They also have their own customer service teams who specialize in shipping. So if you’re running a small business, a third party pick and pack service can allow you to offer the same level of service, security and shipping speed as a larger competitor.
Ultimately, pick and pack services help ensure that customers receive their orders intact and on time. And since how your product arrives can determine how much trust your customers place in your company, choosing a responsible, hardworking warehousing company can be one of the most important business decisions you make.
Digital Marketing Trends to Boost Your Small Business You Must Know
Whether you rely on SEO, social media, content marketing, PPC management, or email marketing to boost your small business and convert users into paying customers, the following infographic from SerpWatch is just what you need to start the year.
The marketing statistics depicted below could act as direct practical tips to hone your marketing campaigns, including deciding on the ideal length for your blog posts and emails or making your SEO tactics more effective. So what are you waiting for? Jump right in and start planning for an even more successful 2019!
We are your San Jose CA PPC management company and digital marketing experts
Do you want to use all of the tools at your disposal to grow your business in 2019? If so, HiveMind Studios can help you put together and execute an innovative digital marketing plan. Contact our team today to learn more about how your business can remain at the forefront.