Running your own digital marketing team in-house certainly has its own benefits. However, smaller firms might find it difficult to hire and train a team of marketing specialists. It can also be a drain on resources, which is why many software-as-a-service (SaaS) companies choose to employ a marketing firm to create a winning PPC campaign.
Before embarking upon a winning PPC campaign, creating a solid plan will help ensure its success. A knowledgeable team will be able to help your SaaS company set achievable goals, like what you want to accomplish with your PPC strategy, such as improving lead generation, brand awareness, leads, and website traffic.
At this stage, it’s also important to determine what makes your company unique. SaaS is a competitive industry, so highlighting what sets your San Jose firm apart from others is essential. Be sure to offer potential clients a clear value proposition, as well as define your ideal consumer. Determine who they are, their preferred language, and anticipated conversion times.
Perform Targeted Research
This is where employing an experienced marketing firm really pays off. They’ll be able to offer expert advice into creating the right landing page content and ad campaign, providing everything from keyword research to selecting the best ad copy for your PPC strategy. They’ll also research your competitors to see how their campaigns have been constructed.
Providing the right enticement for your audience will help make your campaign a success, so researching what other SaaS firms are offering is always a good idea. Determine if your goal is to convert visitors to your site quickly into sales-qualified leads or whether you simply want them to agree to sign up for a free software demo. There are a variety of things you can offer: ultimately, you want to offer what will be most attractive to potential customers.
Launch Your Winning PPC Campaign
After laying down a solid foundation, it’s time to hit the ground running with your winning PPC campaign. There are a few different types of campaigns: branded, competitor, retargeting, and display campaigns. What works best for you will be determined by your unique goals. Branded campaigns are designed to improve awareness of your company and what you do by including keywords and your company’s product names. Competitor campaigns help highlight the advantage your SaaS company has over the competition and draws clients away from them to your brand.
Retargeting campaigns are for when you want to reach a potential customer that has already visited your site for one reason or another but hasn’t yet made that crucial decision to invest in your products/services. Lastly, display PPC campaigns employ a variety of different formats across more than two million websites through the Google Ad Display Network. However, since it’s a less-targeted strategy, there’s a possibility that even with such high exposure your conversion rate may be lowered.
Contact our SaaS PPC marketing experts in San Jose, CA
If you’re ready to create a winning PPC campaign so that you can start generating more returns and setting your SaaS firm apart from the local competition, HiveMind Studios can help. Call our team today at (408) 266-3162. You can also fill out our online contact form.
As a top-performing B2B SEO agency in San Jose, CA, we know that B2B online sales are tricky. B2B SEO doesn’t work quite like B2C, and often requires massaging to be effective. However, that does not mean B2B SEO has to be a massive time or money sink. There are still ways to increase the effectiveness of your SEO without costing too much and giving you great payouts over time. Here are a few of the SEO strategies HiveMind Studios uses with its own clients.
4 Budget-Friendly Ways to Boost Your B2B SEO
Optimize your site speed
The speed of loading your website, on both desktops and mobile, is one major factor in your SERP rankings. Google rewards fast-loading sites. Fortunately, they also provide a free tool for analyzing load speeds, complete with feedback on which elements of your site cause the most slowdown or use the most data. Speed optimization is a pure win. You’ll boost your B2B SEO, your visitors will appreciate the faster website, and you’ll probably save a bit on data costs too.
Analyze your competitors’ websites
Where the enemy is weak, be strong. Make use of online tools or your own team’s coding knowledge to analyze competitor’s websites for factors like their own SERP rankings, loading speeds, use of meta tags, and keyword usage. Free online tools make this simple and can yield a wealth of information about their strengths and weaknesses. Also, take note of their overall design aesthetic and writing style. Look for ways to make yourself stand out.
Update old content
Good B2B SEO means constantly adding new content to your page — but that doesn’t mean it has to be 100% new. Much of the time, you can update and repurpose older content and get the same boost. Just be aware, the content still needs to receive actual updates; merely republishing the exact same article multiple times won’t bring any benefit.
Leverage social media to improve B2B SEO
If you find yourself running out of things to tweak on your website, look to social media marketing! Merely participating in social media discussions within your industry can be surprisingly effective at building your own reputation and driving more traffic to your website. Also, websites that consistently see a lot of shares on social media tend to see SERP boosts as well —although the algorithms governing this behavior are mysterious, even by Google’s already secretive standards.
Need A Boost? Call the San Jose, CA, B2B SEO Experts!
HiveMind Studios is a top-performing B2B SEO agency in San Jose, serving recognizable brands across the country. We can turn your performance around! Contact us today for a consultation.
Local SEO is a strategy every Search Engine Optimization Company should make a priority in 2019. A lot of San Jose startups shoot for the moon when it comes to SEO, and that can keep them from getting a good return from their marketing investment. I suggest having a narrower focus in the beginning with lead generation.
Everyone dreams about being on the first page of Google, and get frustrated when their efforts don’t pan out in the first year. Instead, try being on the first page of Google in San Jose. You don’t have to have clients in New York if you’re in San Jose, and it’s usually easier to get noticed in your local community than 3,000 miles away.
Local SEO is a bit trickier than standard SEO practices. It’s not just about keywords, as you will see. This article is jam-packed with strategies to get you started, so employ them one at a time and then add the tools at the bottom to complete your local SEO profile.
Sometimes all you need is to update your name, address, and phone # (NAP), or offer a giveaway for more customer reviews. Other times, it requires revamping your website’s copy and possibly your entire brand. Either way, local SEO is a process that takes time, so implement these strategies as you see fit.
Complete Your Google My Business Profile
Anytime I work with a company that wants to rank with local SEO, I recommend using Google My Business first. It’s free, easy to set up and easy to use. It also gives you the option of adding visual micro-content to your Google search results and running “ads” to your website for free.
After you complete your profile you can start posting. My suggestion is to post just as frequently as you would with your other social media channels. You can use this tool to create a mini-sales funnel without paying for anything. The best part is you do all of this on your phone.
The Insights tab is particularly helpful. With Google My Business, you’re one click away from knowing how many people interact with your posts and how many people call, click, and comment. Use these metrics to create personalized content for your audience.
Google My Business also gives you the ability to run Adwords and Analytics right from the dashboard of the platform. With Google’s push towards mobile-first, Google My Business is a great first step towards ranking locally and establishing the brand you want your customers to see when they search for your company.
Start by focusing on the major relevant databases in your industry and your social media. It’s easy to make mistakes like this, so keep a watchful eye on the first page of Google for what business directories are popping up for different relevant key terms.
The Importance of Online Reviews
Reviews are vital in Google’s eyes for local SEO. Google likes to promote credible websites and businesses that people like. For local businesses, the reviews that people leave are just as good as a high SERP.
Online reviews not only help with your Google ranking, but they help build your business’ credibility within your community. For businesses like restaurants, nightclubs, and physicians having 5 stars on Google and Yelp is essential for gaining more traffic.
I tell all my clients to view reviews as currency. In many cases, it’s worth it to give out free food, drinks, and kickbacks to get your happy customers to leave a detailed review. I know I’ve picked to call business solely on the reviews alone. The website didn’t mean a thing to me in comparison to the honest review someone I didn’t know decided to leave.
Tips for Marketing Your Content Locally
Local SEO requires content that is geo-focused. It’s not as simple as plugging location keywords in and hoping for the best. As stated above, you need to be included in local business listings and have other organizations in your area link to you, even if they are not in your particular industry. When it comes to local SEO, a backlink is a backlink, so our advice is to get them however you can.
Locally-oriented SEO content should obviously have the geo-focused keywords, but it should also have other locations and opportunities that are specific to San Jose.
Let’s say you have an email marketing app specifically designed for local fitness trainers. You can write a case study on one of your happy local customers and include their location and contact details within the document. By linking to them and having them link to you on their website, you create a loop of links that increases your local SEO reputation.
An easy strategy to get other organizations to link to you is to be active in the community and participate in events that improve your company’s ability to get noticed. Charity events, golf outings, and philanthropic dinners are great placed to associate your name with the community. You can create individual blogs for you website about each event and include the location, time, contact information for others to participate.
The event website should have a place to promote your business and provide at least one link back to your website. Having trouble finding a good event to participate? Try Eventbrite.com to find the right occasion in San Jose.
That being said this next section will help you get your keywords in check.
Add Geo-targeting Keywords
Sometimes all you need to do is add the city where your business is located to be a local SEO giant. This section has all the goodies on where to add your location-based SEO terms.
Start by looking for high-volume terms in the industry. Then compare that volume with the keyword + location. Here’s an example: Productivity Tool San Jose versus Productivity Tool.
Then add your locations to the header and footer of your website. This way it shows up on all the pages. Having your NAP on your contact page is great, but see if you can add it to other pages: About Page, Blog Posts, Service Pages, etc. The contact page is also a great place to embed a Google Map.
After your website is designed with local SEO in mind, then create content that contains the keywords plus the location you want to highlight.
Create Content For Local SEO
A website is nothing without loads of good content, and if you want to rank locally, you have to talk about local topics. Hubspot says: “When they published 11+ blog posts per month, they generated almost twice as many leads as companies that published 6 – 10 blog posts per month.”
Study Silicon Valley and link to local events, other businesses, clubs, charities, etc. Then call them up and tell them you linked to them. If you link to them, they should find a way to link back to you. If they don’t understand or can’t do it, you can even write something for their blog if need be.
Getting backlinks should be a major goal for your startup. Luckily, Silicon Valley is a very densely tech-filled community, so finding companies to partner and collaborate on marketing projects shouldn’t be a challenge.
A great way to think about creating content for local SEO is to tie in local news with your company. Your company should participate in the San Jose community, and that lends a hand to create unique content for your blog, direct mail, and lead magnets.
Another good idea is to put your local community’s name in the title of the articles.
Create A Locally-Oriented Page for Every Product Service and Location
Every page on your website is an opportunity to show Google where you want it to show up on SERP results. Some of your competitors will have everything they do on one page, and while that may look nice, it’s not as powerful as having all their services on individual pages.
This does two things:
Reinforces which terms you want to rank for.
Expands the amount terms your website is eligible to rank.
After you have a service page for everything you do, you should include them in the top menu. Use a drop-down box and link to each individual page.
Each page should have links going to it and corresponding blogs to ensure you are properly supporting each term.
Apply a Local Business Schema
A local business schema is a markup code, you can add to your website to let search engines know what type of business you are and what you do. It’s an easy way to improve local SEO, and by now many of your competitors are doing this, so it might be an essential ingredient to remain competitive.
You do have to some coding skills to do this, but if you don’t you can always try Schema App instead. It’s $30 per month for a single domain, but it sets everything up for you and allows you to monitor your schema using analytics.
If you’re looking to give coding your own local business schema, then check out this article by Brainchildstudios.com to get you started.
Another easy way to fix your local SEO is to make your website’s meta description point in the direction want it to go. Look at the example below to emulate good local SEO practice. Make sure description is short (under 155 characters), but has your location and the main keyword you intend to rank for. I usually try to get the keyword in there two times if possible and the location once.
A good SEO title has the city and state you’re in with 50 to 60 characters. However, depending upon how densely populated your city is you might want to consider niching your location down further. In Chicago, there are many neighborhoods that people will search for (e.g. Gold Coast, Downtown, and Bridgeport) to find what they’re seeking
Here’s an example of good a local SEO title tag and meta description…
If you’re struggling to cover all the bases with your Local SEO, invest in one of the Yoast SEO premium plugins. They tell you everything you need to know to rank your website based on your preferences.
Local Guest Blogging
Guest blogging for Forbes, Startup, and Entreprenuer.com is a great way to get your name out there, but it’s not that easy to get your work there as a beginner. Trying to get into the local San Jose blogs is a good place to start.
Most of the time, these blogs will not let you directly sell your business, but they will allow you to share your expertise. This is actually better than writing a blog/ad, because most of the people that go to tech blogs are not looking to buy anything. They want to learn. By sharing what you know, you make yourself an expert in their mind.
Think about this like being a guest speaker at an industry event that never goes away.
If you follow the guidelines in the article, you will greatly improve your local SEO strategy, but many of these steps will take time to get right. For those of you that have already implemented these strategies and are looking for a little extra data, try these tools to supercharge your local SEO efforts and simplify your process.
Wouldn’t you like to know how Google crawls your website, before it actually does? With Screaming Frog you can. It’s one of the most advanced SEO spiders and website crawlers available and will greatly help you raise your ranking and help you fix all the problems with your onsite SEO. It works with PC, Mac, and Linux and has free trial for a limited time. Click the link above to see if it’s right for your business.
SEM Rush helps you find out almost everything about your website and your competitors website to be able to beat them at their own game. It’s an all-in-one tool that allows you to set up your website to your specifications so you get the results you want.
It’s sleek user-interface and the plethora of data you can aggregate makes this a must for any serious SEO practitioner.
Beyond the Keywords
Going beyond the keywords you choose for your brand is a big step towards creating the right local SEO image. Sometimes revamping your website is not enough for you to truly succeed. Your company image might be stale in your customer’s eyes. That’s when you probably need a complete rebrand.
If your company fails to stand out among a sea of San Jose and Bay Area competitors, you should seriously consider making a larger change than just trying to rank locally. What you need is to give your brand a new look, logo, life by making every page stand out with more than just persuasive copy.
You need might need a brand consultant to help you through a big change like this, so check out this brand auditor to see if you’re a candidate for a rebrand.
When you enlist the services of a San Jose B2B SEO agency, you’re privy to some of the most insightful industry knowledge available. They’ll have all the necessary data to determine the behaviors and interests of your audience, as well as social engagement tactics. A reliable B2B SEO agency will also be aware of what strategies the competition is using so you can stay ahead of the game.
2. Sales & Marketing Alignment
Sales and marketing are separate entities that need to be aligned, and when you hire a reliable inbound marketing firm their services will account for this duality. B2B SEO agencies understand that in order to generate the most leads, sales and marketing staff need to work as a team for optimal results, keeping communication open and using data to create the ideal funnels and lead scoring tactics.
3. Content Production & Distribution
You can have creative content but if it isn’t what your audience is looking for, you might as well not post a thing. When working with an experienced SEO and digital marketing firm, you’ll be able to easily identify your ideal customer persona and accurately target them with unique, organic content. You’ll also be able to connect with industry influencers and distribute your content where it will generate the most response from your audience.
4. Monitoring & KPIs
With a San Jose B2B SEO agency, you can track traffic, leads and sales. This ensures that your team is reaching expected quarterly marketing goals. Digital marketing agencies monitor KPIs regularly, making adjustment as needed to ensure you get the most out of their services.
Let HiveMind Studios help you develop the ideal SEO and marketing strategy
Although choosing only five digital marketing trends for 2019 is difficult here are the ones we believe will make the most impact.
As the digital marketing industry continues its fast-paced journey, we must do the same to stay ahead of the curve. With so much innovation in the industry and new technologies emerging daily, there are a multitude of trends influencing the digital marketing industry. This makes it difficult to focus on only a few. However, as one of the leading digital marketing agencies in San Jose, CA, we’ve remained on the cutting-edge by following all the newest marketing trends and solutions.
Digital Marketing Trends for 2019 1: Voice & Visual search
One of the most exciting Digital Marketing Trends for 2019 is that Alexa, Siri & Google Assistant are becoming ubiquitous in our lives. Statistics show that the business from voice-recognition-based products will cross over $40 billion by the year 2022. These virtual assistants have become increasingly intelligent and provide customized responses. As a result, there is a greater need to develop unique search engine optimizationstrategies for voice search.
Social and search platforms have come out with new visual search tools that allow consumers to search by uploading photos. Brands can leverage this trend to target them more effectively with their products.
2. Artificial Intelligence (AI)
By analyzing search patterns and data from social media platforms, AI is getting better at predictive modeling of consumer behavior and brand preferences. This introduces a massive opportunity for brands to create AI strategies focused on hyper-personalization across content, campaigns, and consumer experiences. AI is also helping automate ad buying, which aids brands in reaching more specific audiences, resulting in higher conversions at lower costs.
With this hyper-personalization comes rising consumer expectations for faster and superior customer service. Chatbots are quicker at responding to any data-related query and customer requests while keeping the costs down. They’re also programmed to be more amiable and patient with the consumer, leading to an improved consumer experience. Over the course of the next few years, 70-80% of communication with customers will be through bot messengers integrated across websites, business applications, and social media platforms.
4. Video Marketing
Additionally, the advent of new channels like IGTV, which focuses on originality combined with live and interactive video will enable brands to strongly engage consumers. Studies are already showing that watching videos about products influenced customers’ decision-making process.
5. AR & VR
Another of our five digital marketing trends for 2019 is Augmented and Virtual Reality, you can read more here. These new technologies already helping brands create immersive consumer experiences. Currently, brands which have a strong focus on visualization — such as furniture, design, and e-commerce companies — have been able to provide 360-degree views of products. This creates strong visual and sensory connections for consumers. In the future, these technologies will be effectively used by marketers for creating interactive storytelling and experiences centered on branded content, enabling consumers to interact with the brand in ways like never before.
The coming year will see digital marketing innovations enabling consumers with more opportunities to connect with brands, whether powered by AI technologies or other types of creative content.
At HiveMind, a Digital Marketing agency in San Jose, CA, we have developed unique solutions across the entire gamut of digital marketing services. It’s our goal to continue helping our clients navigate the complex and rapidly-evolving marketing landscape and remain at the forefront. Contact our teamfor more information.
Nowadays you can boost your small business using a ton of tools, if you take advantage of them. New digital marketing trends and technology can help you increase your client base, generate leads and increase the visibility of your brand.
HiveMind Studios is one of San Jose, CA’s leading PPC management companies and they’ve collected some content marketing tips to help you boost your small business this coming year.
Following these 5 tactics, is an infographic (courtesy of SerpWatch) that may be just what you need to start the year.
1. Create More In-Depth Content to Boost Your Small Business
Short and sweet blog posts don’t go as far as they used to. These days, users are looking for more unique, in-depth pieces of content they can’t get anywhere else. Consider offering more premium content on your blog, such as longer, more expansive pieces that focus on unique topics (think 600 words or more).
2. Revisit Your Internal Linking Processes
Low-quality links won’t do much for your rankings in the coming year, so revisit your internal linking processes. In 2019, search engines will be looking for websites with up-to-date, accurate and high-quality links. Try going through your content with a fine-tooth comb and getting rid of any links to spam, dead or redundant links.
3. Invest in a PPC Management Company
One way to give your business a boost without waiting for long-term, organic content results is to invest in PPC services. Using a PPC Management company in San Jose CA (HiveMind Studios), you’ll be able to create targeted marketing campaigns that generate proven returns and results you can analyze. .
4. Inventory Your Content
Reviewing all of the content you have available can help identify areas of improvement or locate pieces of content that could be working harder. You can identify pieces of content that you want to optimize for geolocation, or unique blog pieces you forgot about.
5. Optimize for Mobile
Businesses can’t ignore the growing number of mobile users, especially when it comes to search engine rankings. That’s why it’s essential to ensure your website is properly designed for mobile and also ranks among voice search users. Mobile is one of the areas where businesses can connect at the local level, so optimize your content with geo-location data.
6. Optimize your storage and deliveries for online customers
Efficiency is at the core of our business. Anyone in supply chain management knows that maintaining a streamlined supply chain is imperative for the successful operation of any business. From the customer’s perspective, most of that success hinges on the last (and often, most tedious) leg of the supply chain: product distribution.
Unless you’re a retail behemoth like Amazon, operating your own pick and pack operation can be very costly and time consuming. Outsourcing to a warehouse eliminates the need for individual businesses to invest in or maintain their own warehouse space (and the workforce to manage it). With the help of an outside logistics specialist, you can focus on your core competencies without the additional stress of managing every moving part of your own supply chain. Using sophisticated inventory management software, a company like Commercial Warehousing can keep a constant eye on stock levels and guarantee prompt delivery to your customers.
Pick and pack logistics are especially advantageous for smaller companies. Large warehouses receive more comfortable shipping rates because of their high volume of orders. They also have their own customer service teams who specialize in shipping. So if you’re running a small business, a third party pick and pack service can allow you to offer the same level of service, security and shipping speed as a larger competitor.
Ultimately, pick and pack services help ensure that customers receive their orders intact and on time. And since how your product arrives can determine how much trust your customers place in your company, choosing a responsible, hardworking warehousing company can be one of the most important business decisions you make.
Digital Marketing Trends to Boost Your Small Business You Must Know
Whether you rely on SEO, social media, content marketing, PPC management, or email marketing to boost your small business and convert users into paying customers, the following infographic from SerpWatch is just what you need to start the year.
The marketing statistics depicted below could act as direct practical tips to hone your marketing campaigns, including deciding on the ideal length for your blog posts and emails or making your SEO tactics more effective. So what are you waiting for? Jump right in and start planning for an even more successful 2019!
We are your San Jose CA PPC management company and digital marketing experts
Do you want to use all of the tools at your disposal to grow your business in 2019? If so, HiveMind Studios can help you put together and execute an innovative digital marketing plan. Contact our team today to learn more about how your business can remain at the forefront.