What is Growth-Driven Website Design and Why You Need It

Why Growth-Driven Website Design Changes Everything

Growth-driven website design is a process where you redesign or build your website in a more purposeful manner. Changes are made in increments and are always built upon data analytics.

Each change is a response to visitors’ requirements and needs, or it’s based on lead conversions on your website.

Instead of overhauling your whole website, which can take months before the relaunch, you pick and choose the non-performing or lagging segments and enhance them to hit your target metrics.

In this process, your website is never really a finished product. Your website is a living product in itself, constantly changing to address the needs of your target consumers.

The Web Design Status Quo

There’s no way around it. No business today can hope to thrive without a highly capable website.

Even mom-and-pop stores, those iconic staples in your neighborhood that have been around forever selling top-secret recipes, at least mark their digital presence with Facebook pages.

They might be too stubborn to hire somebody to develop their website, or it may be a matter of budget. Most small businesses cannot afford a full-blown website redesign.

The process is also too slow, taking at least three months.  That’s three months when you are losing business to competitors, waiting for the magic bullet to be completed.

Here’s where growth-driven website design shines.

What is Growth-Driven Website Design

When you apply for a job and go to that dreaded interview, you always have to put the best foot forward.

You wear a bespoke suit, spray on some perfume, and not a hair out of place.

Let’s face it. Your resume is good and all, but people are still judged by their appearance.

You want to make a good impression, nothing wrong with that.

The same goes for your website.

Your marketing team may be one of the best in the industry, funneling customers into your pipelines. But their efforts are wasted if prospective customers visit your website and are disappointed.

You don’t know it, but you just lost the job because you failed to impress the interviewer.

Worse, you don’t even know why you were rejected.

Growth-Driven Website Design Process

DrivenGDD doesn’t really follow the same linear process as traditional website design.

During the first stages, you gather data, craft your marketing strategies and plans, determine what your target audience wants, and identify the design problems in your website.

This process usually takes around two weeks.

After that, the redesign process begins. A new optimized website is built that will showcase the changes adopted during the initial stages of the process. Typically, this takes from one to two months.

But it doesn’t end there.

Your website will be tested to determine if set goals are attained. The testing is done every two-weeks. The constant experimentation and improvement are necessary to find the perfect balance of superior user experience, high conversion rate, and aesthetics.

Basically, you break down the whole website design process into small bites so they are easily digestible.

You learn as you go and quickly remove items you don’t need, including: CTAs, fluff copy, disconnected images, etc. The main goal, of course, is growth — in traffic, leads and sales. But to achieve this requires constant testing by trial and error.

Pros and Cons of GDD

With constant changes and improvements, your website will never be outdated. It’s always responsive to your visitors’ needs even with constantly changing customer behavior and marketing trends.

The pros of adopting a growth-driven website design

  1. You can relaunch your website more quickly compared to the traditional website design.
  2. You can save more because you make changes incrementally instead of a total overhaul. Conservatively, GDD is about half the cost of traditional website design.
  3. You analyze, measure, and learn because you want your actions to be based on real-time data.
  4. You can implement changes more quickly to respond to changing customer behavior.
  5. There’s no upfront cost, which is a common issue with companies who want to have their own custom websites.
  6. With traditional website building, you are never really sure if your website is performing as intended. With GDD, you can measure the segment that you just changed based on real-time data.
  7. Your marketing team is integral to the success of GDD. Their inputs are material to ongoing and future changes. What’s more, they really can’t complain about being left out in the design process.

However, no system is perfect. While the advantages of GDD are obvious, it also has its own limitations, including:

  1. Expected resistance. Companies already regard custom websites with suspicion. GDD takes that to a whole new level. People are always afraid of something they don’t understand.
  2. Cost. While there’s no major upfront cost, you will most likely need to allocate a monthly budget for the incremental changes to your website. Some companies may not like this concept as they are more used to one-time costs associated with traditional website design.
  3. Seemingly never-ending changes. This could be an issue for some companies that want results fast.

Why You Need to Adopt a GDD Approach

As you can see, GDD is a much more logical approach to redesigning your website. It’s more responsive to the times and to the specific needs of your customers. You know that each section of your website works as intended so there are no wasted opportunities.

With traditional website design, you are essentially paying upfront for features that may have been rendered obsolete with changes in market behavior.

Here are some of the reasons why you should consider GDD for your website design:

  1. Scale your website easily. Revisions are not arbitrary. Each of the innovations, revisions, and adjustments made to your site are based on real-time analytics
  2. You break down a big project into workable actions. The problem with huge undertakings is that they tend to overwhelm team members. As a result, they delay and delay the project until the deadline approaches. With GDD, you break down the huge project into small tasks, while still staying true to the big picture. Now your daily goals are more doable and realistic
  3. You work your way from the bottom up. You prioritize your projects according to need. You can postpone sections of your website that are still performing, according to your metrics. Instead, you can focus all your attention on sections that act as deadweight, dragging the whole website down
  4. Make better use of your resources. You know where your money is going because the changes you implement are based on the input of the marketing team alongside your own real-time analytics.
  5. You get results almost instantly. Because you prioritize the sections of your website that are lagging, you will see improvements right away. Your visitors will also notice these changes when they browse your site.
  6. Your website is never outdated. Your website is always fluid because the market itself is not static and your customers constantly change their minds. You will also see improvements in your rankings as search engines will sit up and take notice of all these architectural changes on your website.
  7. It’s easier to audit your website. Testing a website can be a daunting endeavor. A good website design will take weeks to complete. But with the incremental approach of GDD, it’s now easier to audit your website and test it against the available metrics to make sure it’s optimized and functioning according to your desired goals.

The GDD Effect on Your Brand

Instead of simply paying a website designer to customize a corporate website, launch it, and then forget about it, GDD requires companies to integrate the process into their workflow and monthly budget.

After the requisite learning curve, most companies will take to GDD like fish to water. The companies that have already adopted this approach swear by its effectiveness and the high cost-value of GDD. And that’s all you can really ask for with any investment — to immediately see the results of where your money is going.

How does this impact branding?

In the traditional process, the website launch is the end of the journey. But in the growth-driven design process, your website serves as a launchpad for an iterative process through a cyclical evolution.

The perpetual appraisal, audit, corrections, and improvement of your website are aligned with your sales and branding efforts. The message you want to deliver should be clear. Consumers turn to the Internet to resolve an issue, answer a nagging question, or simply to buy a product. They need to realize that your brand addresses all these pain points.

This is why your marketing team will work closely with the team behind the website design. They collaborate to determine what the prospective customers need based on available data, and not just make assumptions on what the customers think or feel.

It might seem paradoxical but there’s a certain freedom in the stringent workflow involved in your GDD efforts. And this freedom is anchored on the awareness that you are delivering the best experience for your customers and the best results for your company.

Deep-Dish Website Redesign

What a Deep-Dish Website Redesign Offers

Website Redesigns that lead to success: The benefits of redesigning your business website are more than just cosmetic.

Making changes to your website’s design, structure, and copy-writing can help to improve usability and profit margins. The other day I ordered a deep dish pizza (had it delivered actually). Boy what a difference after eating thin crust pizzas for the last 10 years. They’re both good, but I’d forgotten just how good pizza can be when there’s more of everything. Let us uncover a few key web design secrets and strategies for a deep-dish website redesign.

Many of today’s websites are thin-crust. From the top view, they look like a website, but when you look at them from the edge, you can see that they have a flat structure, and don’t offer enough good content, or a strong content marketing strategy throughout your website.

Redesign Your Website Design to Increase B2B Sales Leads

Is your website driving leads and business to your company? Is it reducing the cost of your marketing transactions? Does it project a global image? Almost every B2B website we see is an underachiever; not fulfilling its huge potential to increase B2B sales leads, reduce costs, and improve customer satisfaction. But there’s hope. You can transform your impotent website into a strategic competitive weapon, a living, breathing representative of your company. Here’s how:

Identifying what a website must do is more difficult than it seems. Rather than simply presenting company and product information, you need to create a broader definition and vision that includes:

  • Audience – Identify who your website needs to attract and support. Good websites anticipate who will be visiting and proactively plan for them.
  • Search Strategy – How will visitors arrive at your site? What pages will they land on? What will they be looking for? Where will they come from? Make sure that your search strategy focuses on what the hivemind wants to learn.
  • Content – What fresh content do you have to interest your audience? You not only have to plan for the launch of the website but for the many months after.

One way to think of audiences is in terms of their needs. You’ll have people arriving at your site at varying stages of their buying cycle. And you need to address each of those stages with information and offers appropriate to the questions being asked. You cannot simply cherry-pick C-level executives and sales-ready leads. If lead generation is the primary goal of your website, you need to broaden your definition of leads.

Different offers for business and technical decision makers makes obvious sense. But you should also try to address the needs of information gatherers, influencers, purchasers, and researchers.

You should also include multiple ways for prospective customers to request assistance or additional information about your company, and its products or services. These may include providing company or staff phone numbers, chat functionality, email addresses, landing pages, and downloads.

Another important way to look at your audiences is through personas. You create a fictional person (a persona) to represent each of your hivemind audiences. Now your marketing campaign can be developed from a very personal point of view – “what would Phil think about that?” with some real advantages:

  • Developing personas makes you really think about your hivemind audience and what motivates them.
  • Seeing your website from your intended audience’s point of view is difficult, but seeing it from Phil’s point of view is much easier to do.
  • When you can answer each question specifically, you can translate those answers to stronger navigation, content and functionality.

Benefits of deep dish website redesignHow to create a deeper website for your company

How do you create a deep-dish website? You need to start with good planning. The following checklist is what I would recommend.

1. Determine Your Website Redesign Goals

Why do you want to redesign your website? It can’t be just about design. Looking up to date and professional is certainly important, but it’s not a key reason for a redesign. Any experienced agency that designs websites will make yours look fantastic. But few will take the time to make sure the new website supports your business plans.

Focusing on how your website works, who visits it, what questions they have, and what you want them to do is key to your website redesign success.

2. Determine The Goals of Your Website Redesign

Have goals for each of the following web performance indicators:

* Number of visits/visitors

* Bounce rate

* Current SEO rankings for your website’s most important keywords

* Time spent on your website per viewer

* Number of new leads/form submissions

* Total amount of sales generated from your website

Once you determine your goals, create specific success metrics for each one. For example: “to increase site traffic by 100% over the next six months.” Before you engage a creative rebranding agency, it’s best to make sure you have the right ingredients on hand. Start by making a list of how you characterize your company and it relationship to your website.

3. Take a Snapshot of Your Website’s Strengths

Benchmark your current website metrics to determine how to build on your successes

* Which channels drive your best traffic and leads

* How does Social Media contribute to lead generation?

* How much traffic or organic vs paid?

* Which channels brought in sales leads versus website visitors interested in kicking the tires.

4. Take Inventory of Existing Assets Before Redesigning Your Website

Your current website, whatever you may think of it, is an asset:

* Some pages may rank well in Google Search Results

* Your domain has intrinsic value and history

* You may have back links to individual pages that need to be preserved

* Identify which pages are heavily trafficked

Not only do you need to document the assets of your website, you need to have a plan for preserving those assets. Otherwise you risk losing more than you gain.

Keep in mind that many web designers don’t consider this step because they are not marketers; they are graphic designers and coders.

Analyze the competition

Do you ever look at your competitors’ websites? Your audience does. In fact, they may have your website and their website open in separate tabs in their browser.

5. Research Before Your Website Redesign

At the very least, you should do some research on the following:

* Visit your competitors’ websites

* Note their navigation structure

* Try to identify if they are targeting specific audiences

* Document their unique value proposition

* Note what you like, and what you think you can do better

Run your website through a website analytics tool, such as Website Grader (https://marketing.grader.com) or WooRank (woorank.com). Then run each of your competitors through the same analytics tool and compare results.

Put together an action list of what areas you can improve and what you can do differently than your competitors. We will use our refined key web design secrets to help you move ahead.

6. Identify your unique value proposition

A new website will prominently display your marketing strategy with a unique value proposition. This is your chance to shine. Are you a Hawaiian style pizza? Or do you have all the toppings? Or are you a gourmet style pizza, with goat cheese and shallots?

Your value proposition must be defined before you can direct a website redesign. In fact, you may build the whole website around that value proposition. This step defines how the world understands your company. It begins with your website and it can dramatically affect your bounce rates and conversion rates.

Is your value proposition the same for each audience? Or are there subsets of your messaging that address unique audience benefits? What visuals will communicate your value proposition?

Do you want to leave this in the hands of a web developer? You should either work on this with your in-house team, or hire a marketing agency who can provide perspective and experience. Don’t skip this step!

7. Develop Buyer Personas

Your website should be designed for usability and to fulfill the needs of “ plans that appeal to your buyer personas.” A buyer persona is a fictional representation of your ideal customer, based as much as possible on real customer demographics and online behavior, along with educated speculation about personal histories, motivations, and concerns.

Here’s how to get started:

Segment by demographics. Research your existing customer base to identify the most common buyers of your products and services. For each different type of buyer, write a detailed description, including a name, job title or role, industry or company info, and demographic info.

Identify their needs. Don’t stop with demographics. Ask yourself “What are the biggest problems each buyer is trying to solve? What do they need most? What information are they searching for?

Develop behavior-based profiles. Finally, characterize their online behavior. Are they active on Twitter, Facebook, or other social networks? What search terms do they use to find your products and services? What kind of information is helpful to them?

The design and architecture of your new website should address the needs of your different buyer personas. Again, don’t rely on a web development firm to handle this. Use a marketing firm or do this work yourself.

8. Optimize your Website for Search

It’s not enough anymore to build a website that “can” be searched. You need to have a strategy for maximizing your search potential. Keep in mind, the search engine bots are not really that smart. I’m not saying you should try to fool them. I’m just saying that you can follow a reasonable plan, not make obvious mistakes, and do just fine.

Discover the few key web design changes that deliver big SEO results

Whatever you’ve done to improve search engine optimization on your website in the past, it’s not enough. The rapid changes Google is making to their algorithms force progressive companies to be proactive.

According to a post by VYwebdesign.com, most companies won’t require a new corporate website design because, as with most marketing tactics, the 90-10 rule applies. Making a few key web design changes will give you 90% better rankings. Which translates into more qualified traffic.

Where do you begin? How do you identify the key web design changes that will give you the biggest return?

To take advantage of the 90-10 rule, you don’t need to learn everything about SEO, just about the specific weaknesses in your own company’s implementation. That’s why we provide an SEO analysis that shows what needs to change, and what can be left alone, including:

  • Domain facts that could be hurting you.
  • W3C Warnings and Errors that are dragging you down.
  • Page Rank and Page Rank Drain
  • Whether your site’s code adheres to SEO Best Practices
  • Whether you’re in a bad neighborhood (and don’t know it)
  • And lots, lots more

Why are we giving such a valuable report away for free? Well, we could have simply given you another downloadable laundry list of generic criteria and common do’s and don’ts to puzzle over in the abstract, but, to tell you the truth, it’s much more meaningful if you’re looking at your own results.

And, frankly, we’ve seen the power of this little report in action and it’s really too exciting to keep to ourselves.

So, if you believe your business isn’t performing as well in search engine results as it could or as you would like it to, and you’re ready to start turning things around, apply for our Free SEO Report card and consultation today.

In the meantime:

Document your highest ranked pages. These pages have the strongest SEO juice, the most traffic, inbound links, and keywords rankings. If you can avoid moving them (changing the URL), that’s the best way to go. If your new architecture necessitates that they live at a new URL, you need to use a 301 redirect on that page to preserve its value.

Create a 301 redirect strategy. 301 Redirects map old pages to new pages. They are the SEO-friendly way to preserve Search rankings. Simply create a spreadsheet to record all your current URLS, and their corresponding 301 redirects. This is then loaded directly into a file at the root level of your web host. Note: some Content Management Systems provide a different user interface for managing 301s.

Do additional keyword research. Every page should focus on one to two keywords or phrases. You might include a separate column on your URL map (for your own purposes, anyway) to show the keywords associated with each page. There should not be duplication. If two pages have the same keyword focus, the bots don’t know what to do. These pages are competing with each other and both will lose. Once you assign keywords to a page, use on-page SEO tactics to feature those keywords in header tags, and body copy as appropriate. Remember, you should never be writing for the bots; you simply need to obey the rules. Write the copy for real web visitors.

6. Create an ongoing content strategy

The old days of putting up a website and only updating it with new products, news, and events are over. Again, Google is heavily influencing this situation. Google’s algorithms rate sites with new content higher than sites with old content.  A 100-page website will rank higher than a 10-page website 99% of the time. A 500-page website might do even better.

So how do you create fresh content? First, you need a content strategy that adds more and more content to your site over time.

Start a blog. This is one of the best ways to add an ongoing flow of great content to your website. Research shows that companies that blog have 55% more website visitors and 88% more leads than those who do not.

Generate Press Releases. A regular supply of news releases and updates provide additional pages to your website.

Add Videos. While videos by themselves don’t add searchable content, you can write abstracts and use meta information to fill that void. In the meantime, your web visitors will appreciate viewing rather than reading all of your content.

9. Map calls-to-action

You want people to come to your site, right? But then what do you want them to do? They aren’t all ready to purchase your products and services. Many visitors are too early in the buying cycle to be ready to purchase. That’s why you need to plan for alternative actions, such as:

  • Downloading an ebook or whitepaper
  • Requesting a quote
  • Entering a contest
  • Subscribing to a newsletter
  • Interacting with an ROI calculator.

If you identify these in advance, you can make sure that your new web design provides plenty of places to features these important calls-to-action.

10. Keep an Eye on Your End Conclusions

A successful website redesign starts long before the site is being “designed.” Often times, people get caught up in how the website looks and this focus overshadows how well it is working.

Remember, your website is the central piece of your marketing and it must integrate with social media, email marketing, lead generation, content creation and more. The deeper your design, the better your chances of success.

Start with this checklist and you’ll be well-prepared for any website redesign.

Request your own assessment for a Website Redesign for Better Performance

For more information on web design, please follow these related links:

Web Design 101

Web Design Tips to Lower Your Bounce Rate

5 Web Design Trends For 2019 You Can’t Ignore

Deep-Dish Website Redesign Part 2

The Top 5 Must Know Web Design Trends

Five Steps to Website Redesign Usability

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Summary

What a Deep-Dish Website Redesign Offers

What a Deep-Dish Website Redesign Offers

Benefits of Re-Designing Your Website

Author: Tom Lauck,
Owner of Hivemind Studios
Updated: July 10, 2019
Making changes to your website’s design, structure, and copy-writing can help to improve usability and profit margins. Hivemind Studios ensures that a new website supports your business plans.

 

Web Design Tips to Lower Your Bounce Rate

Nowadays, it takes more than having an eye-catching website to garner attention online: it’s also important that your website is functional and easy to use. That’s why many invest in professional website design services to keep their San Jose, CA, business ahead of the game. HiveMind Studios specializes in helping your company lower your bounce rate to remain at the forefront of their industry and expanding their brand.

Want to cut down on bounce rates and boost clickthroughs? We show you how the right #WebDesign generates great returns! #SanJose Click To Tweet

Below you’ll find some of the best tips for creating a website that keeps customers from going elsewhere.

Lower Your Bounce Rate by Getting Rid of the Clutter

One of the easiest ways to improve your bounce rate is to make certain your site boasts the fastest possible load times. Accomplishing this often means doing a bit of house cleaning on your site and getting rid of the clutter. First, try to truncate your image files and reduce the amount of bandwidth they require. Eliminating plug-ins you no longer need is also beneficial. Minimizing your code can also decrease loading times.

Create a “Conversion-Friendly” Site

You can cut back on bounce rates by ensuring that your site is adequately optimized for conversions. This means making it as simple as possible for customers to go from your landing page to purchasing your products/services; it needs to be easy to navigate and logically designed for conversions. Map out your user journey and make improvements to anything that draws attention away from conversions. Having easy-to-identify call-to-action (CTA) buttons is also key.

Employ Intuitive Design & a Visual Hierarchy

Ultimately, potential customers should be able to glance at your website and easily locate the information that’s most important to them. This means its design needs to be intuitive and display a visual hierarchy that’s thematic, including bold words, bullet points, graphs, and other eye-catching techniques that enable visitors to locate the most important information.

Always Include an FAQ Page

Making it as easy as possible for your customers to answer any of their lingering questions about your product is a great way to lower your bounce rate and avoid having prospects leave your site. You’re more likely to keep a potential customer’s interest piqued if they can simply find the answer on your FAQ page rather than call or email you; in this case, many will likely go elsewhere.

Utilize White Space

You’ve likely heard the term “less is more.” Well, this is incredibly important when it comes to website design. Be sure when working with your San Jose website design team that your site has adequate white space to give the eyes a rest. Effective use of white space will make it easier for potential customers to digest the important information they’re given and click through to continue their journey from the landing page.

Let HiveMind Studios help you lower your bounce rates & boost conversions!

Lower your bounce rates and increase web traffic by investing in the services available from HiveMind Studios. Call them today at (408) 266-3162 to learn more about their content marketing, branding, and advertising solutions. You can also fill out their online contact form.

“This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.”

 

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Web Design 101: Why Your Website Scares Visitors Away

You put enormous amounts of time and money into your website to teach visitors about your products and services. So when visitors arrive, the goal of your web design is to keep them around long enough that they get to know you.

Unfortunately, there are several elements on your website that irritate visitors and get them clicking the back button faster than your pop up can load.

Web Design Issues

To make sure you aren’t offending your visitors, here is what visitors notice and hate about your website and web design:

Your web design doesn’t use images – Images not only break up the text on your website, but they give readers a visual idea to the main idea of your piece. The internet has increasingly turned into a visual world where being able to get many ideas from looking at a picture is more acceptable than large blocks of text.

The paragraphs are too long – Long paragraphs on your website will get skimmed more and read less. People want to get through your content quickly, absorbing what they need to know, while having time to move on to the next piece. Remember attention spans are incredibly short so paragraphs with more than 3-4 lines of text in your web design look unfriendly.

Too many flashing ads – Other than being distracting, flashing ads reflect a 90s website and look extremely unprofessional. Even some modern and fast moving ads are distracting. Ads can be designed to look nice and call attention without aggravating the visitor and detracting from the reason they visit.

Text is too light – In many themes and templates designers play with the color of the text. While it might be a pretty feature of your site, it isn’t usually the best for readability. Text should always be dark enough for even the poorest vision to see.

Color scheme – A dark background with light colored text is almost never a good idea. It is difficult to read, and will almost definitely increase your bounce rate. Use your company colors in your header, graphics and logos.

It’s difficult to skim – Half of all internet visitors will skim your content. To make the content useful for them, your web design needs to accommodate subheads, content in bold, quotes and other visual elements that grab their attention. Make sure they can pick up the main ideas from skimming your content.

Auto play audio and video – Visitors hate being shoved into audio or video as soon as they land on your website. They want control over their experience and if they don’t have it, they’ll leave. It’s easy, and in your best interest, to make sure visitors aren’t annoyed when they visit, so it’s best to turn off auto-play options.

Keyword stuffing – There is too much focus on SEO and not enough on your readers when the keyword you are focusing on is mentioned too many times through the content. Use keywords in the main headline and a couple of places in the article.

No social sharing optionsSocial media is increasingly becoming part of your web presence. When you don’t give people the option to share your content, you  lose a valuable opportunity to get more traffic.

Forms are too long – Asking for unnecessary information makes forms too long, difficult to fill out, and less likely to convert. Research shows that 5 fields in your form will deliver the highest conversion rate.

Lack of direction – The design and layout of your website should highlight key information and lead the visitor to take an action. Place a call to action after every article, and include multiple calls-to-action on your homepage.

Pop-ups – Pop ups annoy everyone, and send many visitors packing. While marketers swear by the use of them, it’s impossible to know exactly how much business is lost by using pop-ups. But you can be sure that you lose visitors, and that should be enough to stop bombarding them with pop-ups.

Lack of trust – Anyone can put up a website and fill it with content, truthful or not. You need to help your visitors believe you are credible and trustworthy. Add contact information, a privacy policy, endorsements, and testimonials to your web design improve your trust factor.

Even though your website is your company’s online home, it needs to be more like a store that is set up to welcome visitors, and ultimately turn them into more business. Visit the site, talk to real users and watch them interact with your website to gain insight into how they look for information and make decisions on your website.

If you’re unsure of what’s wrong, talk with a strategist at HiveMind Marketing. We can help you identify what’s wrong, and what’s right, with your web design and overall user experience.

For more information on website design and development, please visit these related links:

The Role of Website Design in Dynamic Lead Generation for San Jose, CA Companies

Deep-Dish Website Redesign

Web Design Secrets

Deep-Dish Website Redesign – part 2

7 Costly Website Mistakes You’re Making

Free Web Assessment

 

The Top 5 Must-Know Web Design Trends

Web design trends move quickly, but whenever you’re designing a new site, you want to be as forward-looking as possible.  That’s why getting some expert advice beforehand is key. At HiveMind Studios, it’s our job to predict top online trends and we’ve gathered a bit of insight for you.

Of course, there’s no such thing as one-size-fits-all website design, and fundamentally, your site should be built around your company.  But as one of San Jose, CA’s leading web design and marketing agencies, we want to give you a few pointers.

Page layouts are shifting to be thumb friendly: move interactive elements away from the sides and more towards the middle of the page, to fall naturally underneath a scrolling thumb. Click To Tweet

Below you’ll find some of the top design trends we’ve noticed so far in 2019.

5 Hot Trends in 2019 Web Design

1 – Thumb-focused layouts

Unlike a simple aesthetic trend, we think this one is going to become a mainstay — at least as long as smartphones are the most common device used for web-browsing.  Page layouts are shifting to be thumb friendly.  In particular, interactive elements are being moved away from the sides and more towards the middle of the page, to fall naturally underneath a scrolling thumb.

2 – Glitchy/Vaporwave elements

This popular online stylistic trend is often called “vaporwave,” after the music genre that spawned it. The aesthetic starts with 80s-inspired designs and color schemes, but deliberately introduces “glitchy” elements which resemble data corruption such as JPEG/DVD compression errors, obvious chromatic aberration, or the fuzzy look of old worn-out VHS tapes.  If you’re looking to target tech-savvy Gen Zs and younger Millennials, this is a good starting point.

3 – Serifs 

For years, the rule of thumb was to only use san serif fonts on webpages, for the sake of readability, with only the artiest of sites making use of serifs.  Now, they’re becoming more common – particularly in headlines, captions, and content marketing elements intended to stand out.   We still wouldn’t recommend serifs on your main body copy, though.

4 – Video backgrounds

We’re seeing a lot of full-screen video backgrounds appear, and it’s not entirely surprising given how dramatic and eye-catching they can be.  But be careful!  Without careful file management and compression, these can be extremely data-hungry.  Don’t let your website be slowed down, or turn into a mobile data hog, just for the sake of flashy effects. 

5 – Heavy use of black & white

B&W always invokes a classic/classy feel, and it can be a good fit for a webpage – particularly if you want to also include a few colored elements which will truly pop off the page.  However, this style can also feel dreary or pretentious, so use it with care. This is not a look for high-energy brands.

Get Top Quality Web Design in San Jose!

HiveMind Studios has extensive experience working with top brands across the country, and we can create amazing designs for you too!  Contact us to learn more. You can also visit us online to learn more about our branding, digital marketing, and advertising services.

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5 Web Design Trends for 2019 You Can’t Ignore

Many website developers and designers are excited about recent advances in web design technology. This is because trends are emerging that enable web designers to take their skills to the next level. And keeping up with these developments is important for businesses that want to expand their brand recognition

HiveMind Studios is one of the leading web design firms in San Jose, CA. And we pride ourselves on remaining at the cutting edge of web development. Here, we’ve suggested some groundbreaking web design trends to watch for in 2019.

1. Animated GIFs

With the average attention span of today’s web user decreasing rapidly, more designers are using animated GIFs to get their point across. This is because you can use GIFs to illustrate the benefits of your product or provide information in an easily-digestible way that takes only a manner of seconds to load.

2. Less is More

In 2019, less is more, at least when it comes to web design. This year, you can expect more and more websites to be designed with a “flat design” or minimalist approach. Since this approach has grown in popularity over the years, developers have opted for simpler illustrations to improve loading times and mobile compatibility.

3. Website Accessibility

Making your website easy to access for those with disabilities is something that website developers can no longer ignore. All it takes is a few simple coding and design tweaks to optimize your website for everyone, including the disabled. It’s important because more and more people every day rely on the web as an essential resource for finding goods, services, and information. As a result, companies should be providing equal opportunity and access.

4. Incorporate Organic Shapes

One increasingly popular design trend is adding organic shapes to your web design. What exactly is an organic shape? Organic shapes aren’t like triangles, circles or squares. They’re uneven and often appear hand-drawn. Believe it or not, these types of shapes are more attractive to many users as they add a personal and humanistic touch to your website. 

5. Consider Design Systems

For those building new sites or revamping old ones, choosing a content management design system is essential. In simplest terms, web design systems like WordPress consist of a set of design principles, constraints, reusable components, and guidelines. This framework enables website designers and developers to create a site much faster and with fewer bugs.

In Need of San Jose, CA, Web Design Services?

Whether you want to revitalize your homepage or launch an entirely new site, the team at HiveMind Studios has the expertise to assist you. As one of the leading web design firms in San Jose, CA, they’ve helped hundreds of clients build websites that generate returns and look fantastic. Contact us today or visit our website to review other digital marketing services.

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