The fear of missing out, or FOMO is a social anxiety that other people might be having a good time without you. According to Eventbrite, 69% of millennials say they’ve experienced FOMO. Due to the growing prevalence of social media, the number of people that experience FOMO continues to grow. Despite the negative emotions associated with FOMO, HiveMind Studios believes that it presents a great opportunity for marketers to spring customers into action. Whether you want a customer to make a purchase on your website, engage with your content, or attend your events, FOMO can play a large role in grabbing these customers’ attention. Three ways consumers react to the fear of missing out are: they feel discontent after missing out on a shared experience, they make purchases out of fear of missing a deal, and they spend money based on societal pressure. Below we’ll go into more depth on some FOMO marketing techniques you can incorporate into your marketing strategy right now. The techniques grouped into three categories: FOMO marketing for social media, FOMO marketing for your website, and FOMO marketing for an event.

FOMO Marketing for Social Media

Tease a release

Take a page out of Apple’s playbook, and tease the release of a new product or service on social media before it’s released. Any buzz you’re able to create before the launch of the product will have consumers experiencing FOMO before they’re able to get their hands on it.

Create a hashtag

Hashtags are an easy way to track engagement with your product and see who is talking about your brand or product. By using a hashtag on posts and encouraging your followers to do the same, you will create a buzz around your product with a unified message you can control.

Let your content expire

Use Snapchat and Instagram Stories to promote special offers that only people watching during the limited time period will have access to.

Tap into influencer marketing

Influencer marketing has become an incredibly powerful tool in the modern day, as 70% of teens trust influencers more than traditional celebrities. Use influencers to promote special offerings, and their loyal followers will be enticed to join.

FOMO Marketing for your Website

Show demand

If you have a popular product, shout it from the rooftops! A crucial part of FOMO is wanting what others have. By showing consumers others have visited a particular product page and that supplies are limited creates a sense of urgency in the consumer to not be left out.

Use testimonials

Encourage customers to leave reviews of your product or service, and make sure to highlight the positive ones. Remember that consumers trust other consumers, and if you have proof that customers are happy with your product, it will attract others.

Limit free shipping

Free shipping is a massive incentive for consumers to do their shopping online. A simple trick to trigger FOMO in consumers is to set a budget for free shipping, such as free shipping on orders $50 or more. By not reaching the free shipping amount, consumers will feel as if they are missing out, putting pressure on them to reach the goal of free shipping.

Make a last minute offer

If customers are deleting products from their cart before purchase or exiting a product page, try making them an offer they won’t want to refuse. Exit-intent pop ups give consumers a deal if they make the purchase right then, for example by offering 20% off their purchase, but if they don’t act now, they lose the offer forever.

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FOMO Marketing at an Event

Go live online

To reap the full benefit of this technique, make sure to show the coolest part of the event during the live event and show your followers what they’re missing by not attending. You can also engage with people watching at home in the comments.

Offer early bird perks

If you’re hosting an event, you’d like to sell the tickets as soon as possible. An easy way to jump start ticket sales is to offer perks such as cheaper tickets or a free t-shirt. If they don’t purchase the tickets early, they’ll miss out.

Release last minute tickets

A simple way to drum up some last-minute interest in your event is to release a limited supply of tickets days before the event. Consumers who missed out on the initial ticket sale will jump quickly at the chance to attend, without having to offer a discount.

Create an instagram-worthy moment

Whether it’s a unique pop-up display, photo wall, celebrity appearance or even a special filter, you want to make sure your event has something worth sharing to get the word out. For even more tips on how to use FOMO marketing to increase sales, check out the infographic below.

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