We’re a creative branding agency in California! We’re also a full-service online marketing agency here in California, and that means we go beyond simply designing websites or creating content. Branding is what allows your business to truly stand out from the competition, while also setting expectations among your leads about what kind of business you are.
The right branding can do a lot to boost a business’s visibility while attracting well-qualified leads who are likely to buy. These are some of the tricks we use when helping clients improve their branding.
4 Ideas for Creative Branding in California
1 – If your company was a person, what kind of person would it be?
Buyers today, both B2C and B2B, are leery of companies that come off as too cold and impersonal. You can do a lot to improve your outreach by giving your company more personality because buyers who match that personality will tend to gravitate towards it.
Is your company a rebel? Are you friendly and welcoming? Are you a stalwart bastion standing strong against the winds of change? Find a personality that fits your corporate vision and embrace it in your branding.
2 – Make a new logo
When is the last time you revisited your logo? If it’s been more than a couple of years, it’s probably due for a refresh. Creating a new logo – but one which retains elements of the past logo(s) – is a great way to say “We’re up-to-date” without alienating your existing customers.
3 – Think hard about your packaging
Creative branding in California is more than simply a logo – it can also be physical, as in the case of packaging. If your product comes in a container, the type of package says a lot about your company. A creative package will stand out on store shelves, while also making it more inviting for users. Also, don’t neglect materials. A lot of people will take notice if your package is made from recycled goods or is itself biodegradable. (They’ll often even pay extra!)
For more evidence, just look at the incredible popularity of “unboxing videos” on YouTube. A well-designed package can become viral content marketing!
4 – Utilize social media
Remember that your brand is also centered upon interactions with buyers. Your social media presence should feel like a natural extension of your corporate image – and that includes the persona we talked about in #1. Good social media usage doesn’t merely drive leads, it also helps build the overall perception of your brand.