If you’re a company providing SAAS services in San Jose, CA, you’re always going to be looking for more subscribers. SAAS users can be extremely fickle and while it’s great when you find a steady client, you’re going to be dealing with a lot of customer churn. SAAS Digital marketing is the solution to help keep a steady stream of new users coming in!
Your digital marketing game needs to be top-notch but if you do it right, your company will benefit greatly.
3 Ways SAAS Providers in San Jose Can Improve Their Digital Marketing
1 – Understand that unique visitor stats aren’t that important
When doing digital marketing and content creation, it’s crucial to distinguish between your key performance indicators (KPIs) and everything else. Unique visitors per month is rarely a good KPI. It can give you a vague idea of how many people you’re reaching, but it’s much less important than A) visitor-to-lead conversion ratios, and B) lead-to-sale conversion ratios.
Keep in mind, you’re paying a little money for every visitor your website receives. Having a lower number of visitors, but high conversion ratios is going to be more cost-effective than having a lot of visitors but low conversion ratios.
2 – Tracking your users’ journey is crucial
How are visitors arriving at your site? Are they coming in via Google? PPC ads? Social media? Reddit? Knowing where your visitors come from helps you know where to best focus your marketing efforts. When you’re on a budget, it’s important to minmax for your most profitable lead sources or even be willing to walk away from sources that fail to provide enough leads.
Again, focus on leads rather than visitors. Leads are what get you new signups. Prioritize your messaging in outlets that generate the most leads and sales, even if they don’t necessarily send you the most visitors.
3 – Investigate the sources of churn
It’s inevitable that you’ll have churn among your customers – especially if you’re in a crowded market with competition. However, that doesn’t mean to turn a blind eye. It’s always worthwhile to investigate the causes of churn. Try sending out surveys to your customers, asking what features they’d like to see, or keep an eye on public forums discussing your product.
These sorts of actions are free but can bring a lot of insight into how to improve your product (or your pitch) to keep your customers happy. Usually, retaining existing customers is much more cost-effective than finding new ones.
Boost Your SAAS Digital Marketing in San Jose with HiveMind Studios!
HiveMind Studios is a full-service digital marketing provider and we have extensive experience helping service-focused businesses succeed. Contact us today for a full consultation on your marketing options.
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