INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Thought Leaders and Agile Marketers

Popular Branding Posts

Creating Accurate Buyer Personas to Drive Creative Concepts

I’m sure you’ve seen the term “Buyer Personas” before, but have you seen many companies that do a good job in this area? Now that we’re working on branding campaigns for millennials, creating accurate buyer personas has become more important than ever. Using a...

Branded Emojis The Final Frontier

Branded Emojis Have Become a Big Part Of Digital Communications You don't have to embark on a full website rebranding to start enjoying the benefits of using branded emojis If you’re a frequent SMS user, chances are you’ve embraced the world of emoticons. (You know,...

Popular SEO Posts

Search Engine Optimization 101

If your business is relatively new to online marketing, or in the past has concentrated its marketing efforts on non-digital mediums, search engine optimization may be a new concept for you – and a mystifying one at that. What is it? How does it work? Why should I...

Local Search Puts You on the Map – and Saves Trees

If you're a small business, you need to rethink your advertising strategy. It’s time to say goodbye to the various yellow page directories that are devouring your budget. Most of your potential clients now search for you on the internet, and if you don't have a...

Strengthen Your Keywords for Inbound Marketing

How important is it to strengthen keywords? I know several companies that have done keyword analysis once, to their credit, but never revisit it.  Yet everywhere you look, you see the need for using this information, in: email subject lines website content landing...

Popular Web Design Posts

Web Design 101: Why Your Website Scares Visitors Away

You put enormous amounts of time and money into your website to teach visitors about your products and services. So when visitors arrive, the goal of your web design is to keep them around long enough that they get to know you. Unfortunately, there are several...

9 Must-Haves for the Perfect Landing Page

Did you know that, on average, only 4% of first time visitors to a website are ready to make a purchase. That leaves 96% who may leave and never return. Instead of letting them go and hoping they will return, there is a better way. Why not capture their information on...

10 New Years Resolutions for Biotech and Tech Marketing

Tech Marketing Resolutions I've never believed much in New Year's resolutions for tech marketing. Maybe that's an odd opening line for a blog post about "New Year's Resolutions," but let me clarify, I'm talking about those resolutions made in January and forgotten by...

Popular Inbound Marketing Posts

Why Your New Buyer Personas Don’t Convert and How to Fix It

Inbound marketing is highly dependent on content, buyer personas, landing pages, social media and CTAs. Why? Because that blend of tactics is tightly intertwined. Without strong buyer personas, you don’t know how who you’re trying to attract. Without strong content, you aren’t answering the most relevant questions

Marketing Automation Trumps Email for the Complex Sale

Email marketing is one of the most powerful tools in any B2B marketer’s toolbox. Compared to traditional marketing strategies like direct mail, print advertising, and attending trade shows, email marketing has been proved to cost less and drive a higher return.

Ways to Kill It On Your Landing Pages

The most effective place to generate leads online is through landing pages. Statistically it has been proven that companies with over 10-15 landing pages for creative advertising get more leads than other businesses. But for landing pages to work they must be...