INSIGHTS: WHERE MARKETERS GET BIG IDEAS

Ideas, Secrets, and Practical Advice Written and Curated for Thought Leaders and Agile Marketers

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Optimizing PPC Lead Generation – 15 Strategies

With everyone jumping into pay-per-click (PPC) search campaigns to increase lead generation, it’s easy to forget the basics. If you get sloppy, you could end up spending a ton of money with little to show for it. Here are 15 things to remember when planning your campaign.

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Popular Inbound Marketing Posts

10 New Years Resolutions for Biotech and Tech Marketing

Tech Marketing Resolutions I've never believed much in New Year's resolutions for tech marketing. Maybe that's an odd opening line for a blog post about "New Year's Resolutions," but let me clarify, I'm talking about those resolutions made in January and forgotten by...

The Inbound Marketing Twelve Days of Christmas

The Inbound Marketing Twelve Days of Christmas There are so many aspects to achieving good results with Inbound Marketing that it was easy to find twelve that would line up with this traditional Christmas Carol. If you're in the B2B market space, you should be looking...

Are Your Lead Nurturing Tactics Scaring Qualified Leads Away?

Does your website send absolutely every web prospect to a long and prying lead nurturing form that asks for everything from “First Name” to “Buying Timeframe” to what they want inscribed on their tombstone? While there is a place and a time for gathering detailed information, it is almost never at the first encounter with your prospects. Which means – that registration form darn well better not be the only call to action on your website!