Developing a social media marketing strategy can benefit companies of any size, especially small businesses that rely on local awareness. However, there are some ways you can maximize your social media presence to generate the best results. For years, HiveMind Studios has been helping San Jose, CA, businesses grow by boosting their presence on social media and they’ve provided some tips for you.Social media can be a great tool for small businesses to gain traction online and boost their sales. Here are a few proven tips from HiveMind's #SanJose #DigitalMarketing team! Click To Tweet
Below are some of the best ways you can construct a social media marketing strategy that generates results.
Set Goals & Objectives
One of the best ways to create a winning digital marketing campaign for your San Jose business is to set achievable social media goals and track those results. This way you can see what works and what doesn’t and adjust your strategy accordingly. Choose objectives that can be tracked, like acquiring new customers or raising conversion rates.
Conduct a Social Media Audit
For those small businesses already using social media, it’s important to see what’s working before initiating a new campaign. The easiest way to determine this is to audit your current social media channels and marketing practices. At this stage, it’s also important to assess competitors and see if any of them might be drawing business away from you.
Select Your Platforms
There are a variety of social media platforms available nowadays, so choosing the ones that work best for you are important. Consider the number of users each one has and the type of audience you’re trying to reach. For millennials, Facebook and Instagram will work best; for older audiences, consider focusing on Youtube or LinkedIn.
Understand Your Audience
The better your business understands the people it’s trying to reach, the more successful your social media marketing campaign will be. Compile as much data as you can on current customers and dig more deeply using social media analytics and other data collection tools. Before beginning any campaign, you should have a crystal-clear idea of your company’s ideal consumer persona.
Take Advantage of Local Business
For those with a San Jose, business that relies heavily upon foot traffic, part of your goal should consist of driving customers to your brick-and-mortar store. This is done by implementing a targeted GEO-location strategy alongside your social media marketing campaign. Do some research and get an idea of what types of goods and services potential audience members are searching for in your area and use it to increase your local business.
Let us be your San Jose, CA social media marketing experts!
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