This is where you will give birth to the next new thing.
Deep Pocket Brands Are Hard For Startups To Compete Against
Existing brands and market leaders may outflank and outspend your new startup, but that doesn’t mean you can’t achieve success. You don’t necessarily have to match their spending. But you do have to be smart about it. HiveMind has helped nearly 50 scrappy and disruptive underdog startup tech companies achieve better results. Our formula is simple: start with a solid positioning/messaging foundation, build a go-to-market strategy — with the right focus on writing content, paying attention to lead flow, and maximizing conversions — and attack existing brands at their weakest points.
HiveMind’s attention to detail, and broad understanding of web, outbound and social marketing strategies, linking it all together – is excellent.
SIX STEPS YOU MAY BE MISSING THAT WILL GUIDE YOUR STARTUP FROM START TO FINISH
STRENGTHEN YOUR POSITIONING
Unless you’ve created a new product category, your startup is largely competing against incumbent brands which have a huge head start. Your marketing team an effective strategic roadmap to guide and track your efforts. Otherwise, the time will come when your CFO will knock on your door demanding to know where all the money has gone. And then the bubble will burst.
MAKE A BETTER FIRST IMPRESSION
A successful and sustainable market strategy for startups depends heavily on strong positioning and the discovery of a unique value proposition. Now is not the time to be satisfied with generic headlines and opinions. Our rebranding process guides a pragmatic, business-centric examination of your advantages, the marketing realities confronting you, and how they may be hindering traction and growth
GET ACTION-ORIENTED CREATIVE
To breakthrough the noise, your Silicon Valley startup needs thought-provoking, action-oriented, sales-producing creative ideas that will get inside your prospects’ heads, make connections, stir emotions, and build relationships. Instead of telling people what your fabulous product does, we need to tell them what it does differently, and why they should care. That’s key to a successful campaign.
STARTUP NEED TO GET SMARTER
Your marketing budget doesn’t necessarily need to grow larger to increase clicks, calls, leads, conversions and sales. It needs to grow smarter. You can’t afford to waste your startup seed funding on ineffective strategies and tactics. Nor can you compete directly with entrenched competitors.
INCREASE EARLY MARKET TRACTION
To breakthrough the noise, you need thought-provoking, action-oriented, sales-producing creative ideas that will get inside your prospects’ heads, make connections, stir emotions, and build relationships. Your startup will feel the results immediately.
STREAMLINE PROJECT MANAGEMENT.
Our responsive teams can meet tight deadlines with strong project management, follow through, and budget control. Projects that were once frenetic are completed on time and on budget, without having to manage multiple vendors and freelancers.
Call Us To Engage Your Startup Go to Market Plans
With a short go-to-market window for many brands, your startup can’t afford to miss an opportunity. We don’t miss. Based in Silicon Valley, HiveMind Studios is a creative marketing firm that specializes in helping small and medium-size underdogs compete against existing competitive products. Contact HiveMind Studios today at (408) 266-3162 or send email to [email protected]. We’re a different kind of agency — one we think your startup is going to enjoy doing business with for a long time.