Old Marketing Tactics Are Like Vacuum Tubes. You Have to Move On.
Technology Companies Suffer As Old-School Marketing Tactics Continue to Decline
At HiveMind Studios, we have extensive experience working with technology companies in Silicon Valley and beyond. We blend strategy, creativity and digital marketing tactics — everything from website design to SEO to inbound marketing and social media — to shift market perceptions and increase the quality and quantity of sales leads.
We know that, as markets grow more competitive, technology companies can’t get away doing the same old things. When we evaluate market strategies, we start with branding — the positioning and messaging that defines the unique value proposition of your company and its products. Without strong branding, most marketing campaigns are severely crippled from the start.
HiveMind Studios links marketing ideas seamlessly, tying landing pages to CTAs, using SEO to strengthen press releases, and enhancing website design and functionality to improve visitor satisfaction.
Marketing That Delivers Results for Technology Companies
Plan For Longer Sales Cycles
B2B technology marketing requires patience and strong long-term strategies to deliver the best results.
Sometimes, there is low hanging fruit. We get that.
Most of the time though, longer sales cycles demand inbound marketing programs that focus on:
- Content Marketing
- Email and Marketing Automation
- Visitor Identification
- Social Media Promotion
- Paid Search (either on Google, Bing, or Social Media channels
- Personalization using dynamic content
- A dynamite website
First Impressions Count
It takes a “team” of people to agree on buying your product. Some get involved early in the process. They need to be able to understand your story when you’re not around.
Strong positioning for prospects at the top of your sales funnel creates empathy with the buyer’s situation and a sense of urgency about solving a critical problem.
As the team progresses through their buying cycle, they need different types of information along the way. But it has to be consistent. Our approach is to create a great story that talks about your secret sauce, IP, or game-changing differentiators.
Strong Website Design
What good is a beautifully designed website if no one can find it? SEO is the process of getting your website ranked on Google. More importantly, you need to think about “why” someone is looking for your product or service.
Even after your website has traffic, it must draw your customers’ eyes to the right areas and help them accomplish a task. There should be a clear call to action that tells them what to do next.
Long after your website has successfully engaged prospects, HiveMind uses marketing automation, custom landing pages, social media and other tactics to keep in touch with these people.