Small businesses make the mistake of thinking branding success is only achievable by big businesses. While big businesses have more money to spend on things like logos and website design, all businesses need to dedicate time to building their own brand. Your business is a brand whether you think so or not, and branding can make or break a business today.
Branding Success Lasts and Lasts
Think of brands from your childhood. You likely remember brands like Disney or Coca-Cola clearly, and they bring along strong associations. This is good branding, and you can do the same thing with your own business! No matter how big or small your business is, you should have a brand strategy! Let’s talk about the 5 reasons why branding success is important for small business!
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Stories are what connect with your customers. Sure, your logo and color selection matters, but not nearly as much as the story you share. Psychology Today points out the ways consumers are influenced by emotions. While we’d all like to think we’re rational, logical purchasers, we probably base most of our emotions on how we feel. Emotions lead to preferences and this is how we make our decisions. Branding that uses emotion to tell a story connects with audiences on a new level!
Consumers are bombarded with different brands every day. Most of these brands come and go quickly in our lives, and we don’t even take the time to notice them. With so many different brands to choose from today, how do you stand out? Strong branding is easy to recognize!
Have you ever gone shopping and had to choose between two different brands? You probably chose the brand you recognize whether you realized it or not. Brand recognition is a powerful tool! By building a brand consumers can easily and quickly recognize, you’re likely to land more sales!
Consumers use brands they trust. Having a strong brand is like making a promise to consumers. You’re setting a level of quality with your brand, and consumers know if they engage with your brand, they can expect that same level of quality. Social proof, customer service, and strong messaging all lead to building trust! Trust in your brand is step one for brand success!
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4. Motivate Employees
Hiring employees is one thing but motivating them is another. When employees can recognize your brand, your mission, and your message, it’s easier for them to support your cause! Employees like to feel they’re a part of something exciting. A strong brand gives them something to feel pride in which ultimately leads to greater motivation! There’s a clear link between branding success and employee engagement!
You might know where your business is now, but do you know where you’ll take it in the future? Branding creates a roadmap for your business that propels it into tomorrow. You’ll know how to create products for your business whether you’re trying to launch a new product or print custom t-shirts. You’ll know how to communicate with your customers and employees. Most importantly, you’ll achieve branding success by knowing your own story as a business!
In 2018, branding is no longer optional. Having a strong brand for your business means promising your customers the best quality of service every time! How can you use branding to your advantage with your own business?
Wendy Dessler is a super-connector with Custom Tablecloths who help businesses build their audience online through outreach, partnerships, and networking. Wendy frequently writes about the latest advancements in the SaaS world and digital marketing.
Also published on Medium.